Quality backlinks are crucial for SEO as they signal trust and authority to search engines, improving website rankings. They also drive referral traffic and build credibility within a niche or industry. Search Engine Land contributor Russell Welch has published an article on how to recognize quality backlinks. He says, “Quality backlinks can make users view your brand more positively, because they’re an endorsement from a reputable source. And they’re a sign of value for search engines, too—links from reputable referring domains have a positive impact on your SEO. Let’s look... [...]

HubSpot has published a new guide, ‘WordPress essentials: Get started creating, managing, and optimizing your site’. says, “The difference between WordPress.org, WordPress.com, and WordPress VIP primarily has to do with who is actually hosting your website. When most people say “WordPress,” they’re referring to WordPress.org, which is the home of the open-source WordPress project. However, because all three entities have “WordPress” in their names, I understand that they can cause a lot of confusion, especially for people who are brand new to WordPress. So,... [...]

Using AI for content creation allows businesses to generate blogs, social posts, and marketing copy quickly and at scale. It enhances creativity, saves time, and ensures data-driven personalization for diverse audiences. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘He Taught AI to Make Content Like a Human’. It covers the following: AI Marketing: Perfecting Imperfection Founders Revolutionize CPG Branding Tech Future... [...]

Business blogging is a content marketing strategy where companies publish informative articles to attract, engage, and educate their target audience. It helps build authority, improve SEO rankings, and generate leads through consistent, valuable content. HubSpot contributor Erin Pennings has published an article highlighting the benefits of blogging for business and marketing. She says, “With AI making it easier to create half-way decent content, mediocre doesn’t cut it anymore. I don’t believe it ever truly did, but now that the bar is higher, dumping a bunch of low-value posts online just for... [...]

Agentic AI in marketing refers to autonomous AI systems that can make decisions, execute campaigns, and optimize strategies with minimal human input. It enables brands to scale personalization, adapt in real time, and drive customer engagement more efficiently. Content Marketing Institute contributor Dawn Papandrea has published an article highlighting what content marketers need to know about Agentic AI. She says, “In theory, agentic artificial intelligence will execute complex content tasks and autonomously adjust to improve outcomes. But can it fulfill those promises yet? Can leaders... [...]

Creative teams are constantly in motion, balancing tight timelines, rising project complexity, and the need to produce authentic, engaging content. Content Marketing Institute is hosting a webinar, ‘Creative Ops in Crunch Time: Strategies for delivering on brand, on time and at scale’ on Thursday, August 27, 2025, at 1.00 pm ETD. The CMI team says,This webinar is tailored for creative leaders like you who are looking to solve these content operation and creative roadblocks. Join Ariana Keil and Lynn Herman as they share actionable insights to help you thrive under pressure, including:  Best... [...]

Diggy Miner launches at 11 AM ET, with a pre-launch webinar at 10. Would you rather: (a) use a big-name web scraping tool (for a monthly fee) or (b)own the scraping tool and the entire business model behind it? With the Diggy Miner All-Inclusive Bundle (offered on the pre-launch webinar), you don’t just get a scraping tool. You get a ready-made opportunity to profit from the one thing every online business needs: data. Here’s what makes this a true business-in-a-box: 💼 Commercial & Reseller Rights – sell scraping as a service and keep 100% of the profits 👥 70 Reseller Licenses... [...]

B2B content types include blogs, whitepapers, case studies, videos, and webinars that educate and build trust with decision-makers. They focus on solving business problems, showcasing expertise, and guiding buyers through the sales funnel. Search Engine Land contributor Adam Tanguay has published an article five B2B content types AI search engines love. He says, “From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery. AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve... [...]

This is a reminder for the DMD webinar on August 21, 2025. Digital Marketing Depot is hosting a webinar, ‘Winning the Local SEO Game in the Age of AI’ on Thursday, August 21, 2025, at 1.00 am EDT. The DMD team says, “Google’s AI results are changing everything about how local businesses get found—and reviews are sitting at the heart of it all. They shape visibility. They build trust. And when used right, they convert. In this live webinar, GatherUp VP of Marketing Mél Attia teams up with renowned Local SEO expert Miriam Ellis to present never-before-shared... [...]

AI writing in marketing helps brands create personalized, engaging, and data-driven content at scale, saving time and effort. It enhances creativity by generating blogs, ads, and emails that connect with target audiences more effectively. The latest Ahrefs Podcast episode is titled ‘AI Writing at Scale: Ahrefs’ Step-by-Step Workflow’ featuring Ryan Law. The Ahrefs team says, “Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.” This episode... [...]