The latest ‘Exposure Ninja’ video is titled ‘COPY Hims’ $60M/Month Marketing Strategy’. The Exposure Ninja team says, “Growth at 77% year-over-year. Revenue soaring past a billion dollars. Profits in the millions. These aren’t just numbers. They’re the sound of digital marketing done right. The brand? Hims & Hers. And their playbook? A masterclass waiting to be dissected. Forget marketing theory. This is about real-world strategy, the kind that builds empires. In this video, Exposure Ninja’s Tim Cameron-Kitchen peels back the layers... [...]

Effective lead generation focuses on attracting and converting potential customers through targeted marketing strategies. By leveraging content, SEO, and personalized outreach, businesses can drive quality leads and boost conversions. HubSpot contributor Lindsay Kolowich Cox has published a guide featuring lead generation strategies to attract business leads. She says, “Marketing-qualified leads are contacts who have engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer. Sales... [...]

A collaborative marketing workflow ensures seamless coordination between teams, improving efficiency and consistency across campaigns. By streamlining communication and resource sharing, businesses can enhance creativity, reduce errors, and accelerate project execution. MarketingProfs is hosting a webinar ‘How to Build a Collaborative Marketing Workflow That Works’ on Thursday, March 13, 2025, at 2.00 pm EST. The MarketingProfs team says, “Fragmented communication? Disconnected systems? Cross-functional bottlenecks? Don’t let marketing inefficiencies slow your team down! Join... [...]

Digital Marketing Depot has published a new white paper ‘Beyond the Purchase: The Future of Consumer Behavior in 2025′. The DMD team says, “Businesses are now challenged to transcend traditional roles and become true partners in their customers’ lives. Understanding this dynamic requires a delicate balance between staying true to core missions and embracing new practices that resonate with a diverse, informed, and engaged audience. It demands an understanding of emerging trends while balancing the agility to implement strategies that foster meaningful relationships. This... [...]

Responsible marketing prioritizes ethical practices, transparency, and social responsibility to build trust with consumers. By promoting honesty and sustainability, brands can foster long-term loyalty and positive impact. Content Marketing Institute has published a new video ‘Responsible Marketing is Great Marketing’. The CMI team says, ““With great power comes great responsibility.” That’s what Uncle Ben told Peter Parker (aka Spiderman) in 1962. Let’s twist the phrase for our industry: “Great marketing comes from great responsibility.” That’s the message Lola Bakare... [...]

Search Engine Land contributor Kelly Ayres has published an article featuring seven video optimization tips to boost your organic reach in 2025. She says, “If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization. 1. Analyze your current videos Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward. Review all published videos to: Assess performance metrics, such as views, watch time, likes, comments, and shares. Identify videos that have performed well and analyze what elements... [...]

Web crawlers, also known as spiders or bots, systematically browse the internet to index and update website content for search engines. They play a crucial role in SEO by helping search engines discover and rank web pages. Search Engine Land has published ‘A guide to web crawlers: What you need to know’. James Allen says, “This guide breaks down first-party crawlers that can improve your site’s technical SEO and third-party bots, exploring their impact and how to manage them effectively. First-party crawlers: Mining insights from your own website Crawlers can help you identify... [...]

A Digital Asset Management (DAM) system streamlines the storage, organization, and retrieval of digital content, enhancing workflow efficiency. It ensures brand consistency, easy collaboration, and secure access to assets. Content Marketing Institute is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The CMI team says, “Join Ariana Keil, Sr Marketing Manager at Canto, as she shares insights on best practices for evaluating, implementing, and optimizing a DAM system. If you’re... [...]

Do you have a launch coming up? Map Your Launch Funnel is for you. It’s like a mini-course on product launches in one comprehensive planner. It’s available at a 60% discount today only. You have heard the old wisdom, “If you fail to plan, you plan to fail.” That certainly applies to product launches. There are dozens of things that can go wrong. And Murphy’s Law (“Anything that can go wrong will go wrong.”) still applies today, especially to product launches. This new planner takes you step-by-step through the launch process so you don’t leave out any... [...]

Content marketing success relies on creating valuable, audience-focused content that drives engagement and conversions. Consistency, SEO optimization, and data-driven strategies ensure long-term impact and brand growth. Content Marketing Institute contributor Robert Rose has published an article featuring seven laws for content marketing success. He says, “These new content marketing laws will help you survive 2025 and dominate through 2030. Watch the video for the quick take, then keep reading for the deep dive. Law 1: Always be orchestrating (internal buy-in is for amateurs) The greatest... [...]