Digital Marketing Institute has published a new episode of  The Ahead of the Game podcast ‘Creating Content for TikTok’ featuring Peter Shannon and Olive Maher. The DMI team says, “Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don’t know where or how to start? In this week’s episode, podcast host Will Francis meets social agency Simply Social who work around the clock to stay on top of trends for their clients. General manager Peter Shannon and Olive Maher offer advice on marketers looking... [...]

Search Engine Journal founder Loren Baker has published a list of the best free and paid SEO courses available online. He says, “If you’re just getting started in SEO, you’re a mid-level professional looking to add tools to your toolbox, or even a seasoned veteran seeking the latest tricks, we’ve got just the thing. Below, we’ve compiled a list of the best online SEO courses available, so you can find exactly what you’re looking for. Free SEO Courses SEO Certification Course (HubSpot) A marketing and sales software developer, HubSpot always thinks of marketers’ needs. And that... [...]

Search Engine Journal has published ‘Instagram Marketing: An In-Depth Guide’ to help marketers achieve better marketing performance on Instagram. Brian Fredrick says, “Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. So, if you don’t have an account for your business, go and create one right now. We’ll wait. Once you have your business Instagram account all set up and ready to go, it’s time to start using it to elevate your brand. In this guide, we’re going to take a look at how Instagram marketing... [...]

RapidReviewz fits into a natural slot in marketing infrastructure. People considering buying a product often seek out reviews of the product to assess how well it will fit their needs. Marketers can create reviews that are then picked up by search engines and are ultimately found and read by interested buyers. In the review, the marketer links to the sales page for the product. When a reader clicks and buys, the marketer earns a commission. However, some marketers – maybe you’re one of them – may not have the creativity to create a review from scratch and need help in creating... [...]

Alt text on Instagram is the description that identifies the content of an image and allows screen readers to describe your photos to blind or visually impaired users. Hootsuite contributor Hannah Macready has published an article explaining the usefulness of Instagram Alt text. Macready says, “Instagram alt text is important because it improves accessibility on the platform. Instagram users with visual impairments or other disabilities may use screen readers that read aloud text descriptions of on-screen images. Providing alt text for Instagram posts ensures that your content is accessible... [...]

A social media calendar is an overview of your upcoming social media posts, organized by date. HubSpot contributor Basha Coleman has published the social media content calendar template that can be used by anyone.  She says, “Creating a great content calendar isn’t as simple as adding a few Instagram post ideas to your Google calendar. Let’s take at the benefits of having a social media calendar. 1. Better Organization Having a content calendar keeps you and your team organized, which is essential when managing multiple social media channels. Rather than coming up with content... [...]

eMarketer has made available the replay of its webinar ‘Video Trends: What to Expect in 2023’ featuring key trends in video marketing in 2023. The eMarketer team says, “In this Meet the Analyst Webinar, our senior analyst Ross Benes revealed the top trends and changing dynamics that will impact the video landscape in 2023, including how advertisers can allocate spending wisely across digital video and TV. You’ll learn how to: Reorient your approaches to audience reach and targeting as more Americans switch to streaming and away from linear TV Navigate streaming services’... [...]

Content marketing continues to evolve consistently. By adding the right skills to your arsenal, you can continue to grow your business with content marketing. Watch Content Marketing Institute’s video ‘7+ Content Marketing Skills You Need to Succeed’ to improve your content marketing performance. The CMI team says, “For the first time, new research from Content Marketing Institute, explores the careers and salaries of content marketers. We surveyed more than 1,100 content marketers, and the results reveal eye-opening insights into the aspirations of professional content... [...]

Effective emails can help you build new relationships and grow your business. With well-designed templates, you can make your email campaigns rewarding. HubSpot contributor Kristen Baker has published a new blog post featuring 16 templates for follow-up emails after a meeting, conference, and more. She says, “HubSpot spent time exploring subject lines that influence people to open emails. So, with that data collected in mind, we’ve compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference. How to Send a Follow-Up Email After... [...]

Watch Copyblogger’s podcast episode ‘This Ecomm Site Breaks All The Rules And Still Wins Big’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the incredible case study of Meh.com, an ecomm site that breaks all the rules and still finds massive success.” Copyblogger  [...]