Successful content marketing involves creating valuable, relevant content that resonates with your target audience, fostering trust and loyalty. It drives engagement and conversions by addressing the needs and interests of potential customers. Search Engine Journal contributor Brent Csutoras has published an article highlighting the top 10 content marketing skills marketers need today. He says, “If you’re looking to breathe new life into your brand and generate more interest in your target audience, here are the top 10 skills and strategies you’ll need. 1. Know Your Audience And Target... [...]

According to HubSpot author Erica Santiago, Marketing without content is like a book without words. To make your content marketing irresistible, you need to keep acquiring the right set of skills. Copyblogger contributor Tim Stoddart has published an article featuring nine content marketing skills you need to succeed in 2024. He says, “Below, we’ll discuss the content marketing skills you need to build to ensure you and your company succeed in the next decade of content marketing. #1: Adaptability  There are hundreds of new content marketing tools and strategies thanks to the rise of AI. It’s... [...]

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content Marketing Institute contributor Jodi Harris has published an article featuring 23+ content marketing skills you need for today and the next five years. She says, “AI takes center stage in the advice from the experts who offered their advice. But the full range of answers includes unique takes, unexpected advice, and helpful reminders about content... [...]

Content marketing continues to evolve consistently. By adding the right skills to your arsenal, you can continue to grow your business with content marketing. Watch Content Marketing Institute’s video ‘7+ Content Marketing Skills You Need to Succeed’ to improve your content marketing performance. The CMI team says, “For the first time, new research from Content Marketing Institute, explores the careers and salaries of content marketers. We surveyed more than 1,100 content marketers, and the results reveal eye-opening insights into the aspirations of professional content... [...]

Content Marketing Institute contributor Kim Moutsos has published an article featuring 7+ skills every content marketer needs. He says, “At Content Marketing World this year, we asked several content leaders what skills and backgrounds they think are most important for a content marketer. Read what they told us (lightly edited for clarity), or watch the video for the highlights. Get curious Be curious – I would say that’s one of the skills you should refine. Curiosity is going to fuel you to want to understand your audiences. What matters is what you ought to be creating. – Deanna... [...]

You can continue to improve content marketing performance with the right blend of skills and strategies. Content Marketing Institute has published a new video ‘7+ Content Marketing Skills You Need to Succeed’ highlighting the skills you need to improve content marketing performance. The CMI team says, “For the first time, new research from Content Marketing Institute, explores the careers and salaries of content marketers. We surveyed more than 1,100 content marketers, and the results reveal eye-opening insights into the aspirations of professional content marketers and the opportunities... [...]