Ignite Visibility has published a new video ‘Google Update? 9 Notable Breaking Stories in Marketing’ featuring noteworthy news marketing stories. The Ignite Visibility team says, “9 Notable breaking stories in digital marketing. There was a Google SEO update, big digital news for Amazon and Google made a major change to the display network that will help eCommerce. Let’s dive in.” https://www.youtube.com/watch?v=BH8gqg_4wVc Ignite Visibility [...]
Ahrefs has published a new video ‘A Link Building Team’s Workflow in Action’ as a part of its Link Building Course. In this video, you’ll learn what a link-building campaign’s workflow might look like in reality. Ahrefs [...]
By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory. Search Engine Journal is hosting a webinar ‘Small Business Marketing: How To Safely Try New Strategies’ on Wednesday, July 13, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover tested strategies that align with your small businesses to help you maximize marketing ROI. You’ll learn: Where SMB marketers are taking chances and reaping the rewards. How SMBs decide where to be bold and where... [...]
Ignite Visibility has published a new video ‘Digital Marketing And Cybersecurity: 4 Ways to Protect Your Company’ sharing some useful tips. The Ignite Visibility team says, “Cybersecurity and digital marketing are colliding more than ever before! With cybersecurity threats on the rise, how are you keeping your company safe and secure? In this video, John discusses 4 ways to protect your company.” Ignite Visibility [...]
Content optimization affects your ROI. Well-optimized content drives results such as visibility, traffic, conversions, and loyalty. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes that affect ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization. I was able to find 17 of them. Let’s get straight to it. 1. Missing out on the audience research The biggest... [...]
Kevin Indig has published a new episode of the Tech Bound podcast ‘Ross Simmonds on Content Marketing and Hustle Culture’. He says, “Ross Simmonds is the Founder & CEO of Foundation Marketing and Hustle and Grind. In this conversation, we speak about Hust Culture and Content Marketing.” The podcast covers the following: The definition of a hustler Is “hustle culture” wrong? Adobe – doing great content marketing How to breakthrough content marketing plateaus Thinking of Content Marketing as an investment. [...]
MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022. The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI. Join this webinar to learn: Why status quo email automation isn’t enough for today’s customers How Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversion Top Conversation Automation use cases and best practices... [...]
Momentum generates daily free visitors to any website, bonus page, or lead page. Traffic is the most fundamental need of any online marketer. You can’t do without it. So this new software should be interesting to any online marketer. Using this new software, according to its creator, provides you, no matter how inexperienced you are, with: • High Quality Traffic From Search Engines. • Unlimited Free Traffic From Social Media. • Unlimited Free Traffic From 20+ High Traffic Websites With 1-Click Software. Here’s what Momentum doesn’t involve: ❌ Time-Consuming... [...]
Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps. She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk you through the eight steps that will help you to identify and fix some of the most common technical issues. Step 1. Crawl your website All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for... [...]
Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains Kevin Indig has published a comprehensive article on measuring topical authority. He says, “I read a lot of articles about Topical Authority. This is how they make sense of the idea: 1/ Google rewards sites that cover a topic in-depth 2/ It does so by comparing how well the site covers relevant entities with Google’s own understanding... [...]