Blogging for business is a content marketing strategy that involves creating content about a company’s products or services. The goal is to improve the company’s online visibility and encourage readers to buy their products or services. MOZ contributor Dani Leitner has published a new case study titled ‘How a Small Travel Blog Gained Topical Authority’. She says, “When looking back on starting my travel blog, the first COVID-19 lockdown was probably not the best time to do it. It was certainly not the best time for travel or the travel industry in general. From an... [...]

Topical authority is a measure of authority you earn through quality content. More high-quality, informative articles mean more people will trust your website as an authoritative resource on a specific subject matter. With topical authority, you can increase rankings and improve organic traffic. Search Engine Journal’s Loren Baker has published an article explaining topical authority and how it works. He says, “Well, as we mentioned, topical authority helps with SEO and ranking higher for top search engines. Therefore, content creators must add topical authority to their content creation... [...]

Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains Kevin Indig has published a comprehensive article on measuring topical authority. He says, “I read a lot of articles about Topical Authority. This is how they make sense of the idea: 1/ Google rewards sites that cover a topic in-depth 2/ It does so by comparing how well the site covers relevant entities with Google’s own understanding... [...]

Topical authority is a measure of authority built up through proven expertise and trust in your field. By publishing high-quality, informative pieces of content on your site, you can acquire people’s trust and convert them into customers or regular visitors. MOZ contributor Zoe Ashbridge has published an in-depth article on topical authority. She says, “If you reach out to someone for a service or product and they speak confidently and passionately about their offering, answer all of your questions, and understand your needs, then you’re more likely to trust them. Why should the... [...]