Content optimization affects your ROI. Well-optimized content drives results such as visibility, traffic, conversions, and loyalty. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes that affect ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization. I was able to find 17 of them. Let’s get straight to it. 1. Missing out on the audience research The biggest... [...]

Your content needs to be well-optimized for the search. From keywords to the ideas you share in your content, everything matters. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes affecting ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization. I was able to find 17 of them. Let’s get straight to it. 1. Missing out on the audience research The biggest mistake... [...]