Content optimization affects your ROI. Well-optimized content drives results such as visibility, traffic, conversions, and loyalty.

Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes that affect ROI.

She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization.

I was able to find 17 of them. Let’s get straight to it.

1. Missing out on the audience research

The biggest mistake while optimizing content is not considering for whom this content needs to be. If the audience reading your content is not right, how can you expect ROI?

Every business and industry/segment has different audiences that read the content.

For example:

The publishing industry

A publishing site like Search Engine Land would target the audience such as:

  • SEOs at all levels (entry, intermediate, experienced, managerial) to learn and inspire.”

17 content optimization mistakes affecting ROI

Search Engine Land


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