Watch MOZ Whiteboard Friday video ’22 Smart Google SEO Tips for 2022′ featuring Cyrus Shepard to give an edge to your SEO strategy for the year 2022. The MOZ team says, “We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!” MOZ [...]
An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and shared as a single post on the feed. Social Media Examiner contributor Corinna Keefe has shared eight ways to use Instagram carousel posts in your marketing. She says, “It’s about to make social media managers’ lives much easier. But before we get into the hows and whys of deleting carousel images, let’s start with some carousel post inspiration for your Instagram feed. 8 Ways to Use Instagram Carousel Posts Carousel posts are useful... [...]
Copyblogger’s Brian Clark has published ‘The Martin Luther King, Jr. Guide to Inspirational Writing’. He says, “Isay to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.” I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will... [...]
In her June 2021 article, iloveseo.com contributor Carrie Powers shared seven tips for flawless anchor text SEO. In her latest article, Powers has shared 15 more ways to optimize your link anchor text. She says, “Anchor text is one of the most unique current ranking factors because it affects both the page it’s on and the page it’s pointing to. So suffice it to say that anchor text is an integral part of SEO in the 2020s, and whether you’re an SEO beginner or a seasoned expert, it needs to be on your radar. If you play your cards right, it can help you achieve better rankings and... [...]
E-commerce has been growing consistently as the Internet widens. According to a Forbes study, e-commerce sales grew 50% percent during the pandemic. Semrush has published an article highlighting seven simple steps to build an e-commerce site in 2022. The Semrush team says, “In this article, we will go over seven steps to kick start your own ecommerce website. We’ll also discuss the best ecommerce tools that are available to business owners looking to establish and track the success of their website. Without further ado, let’s get started! 1. Create Your Ecommerce Marketing Strategy Before... [...]
Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Content Marketing Institute is hosting a webinar ‘The Neuroscience of Digital Content’ on Wednesday, May 11, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content... [...]
You need a strong SEO strategy to create a successful website. SEO helps you drive more traffic to your website and grow your business. Search Engine Journal contributor Mark Traphagen has published an article highlighting three pillars of SEO. He says, “Let’s dive into each of these A-R-E categories to see how they should be incorporated into a holistic SEO program. Authority: Do You Matter? In SEO, authority refers to the importance or weight given to a page relative to a given search query. Modern search engines such as Google use many factors (or signals) when evaluating the authority... [...]
ViralLead Funnels is live, having launched on Monday. This newly enhanced viral marketing system has been recognized by many of your fellow marketers as the right tool for this moment in marketing history. It simplifies your application of viral marketing principles to build your online business. It implements what Ifiok Nkem calls ‘Viral-Loop’ technology to generate high-quality leads for your business and for your clients. The first visitors to your website are encouraged (through incentives) to invite others to visit. Those “2nd generation” visitors are also given incentives... [...]
Search Engine Journal has published a new e-book titled ‘Mobile SEO: A Complete Guide’ highlighting mobile indexing, ranking, and optimization. Download this e-book to learn the following: The best practices for mobile optimization. WordPress plugins that make your site mobile-friendly. Why mobile and desktop rankings are different. Google’s mobile-friendly update and why it matters. Page Experience signals. What awesome examples of mobile landing pages look like. Mobile SEO: A Complete Guide Search Engine Journal [...]
As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content Marketing Institute is hosting a webinar ‘Building a Content Supply Chain That Scales’ on Wednesday, May 4, 2022, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The qualitative and quantitative tools you need in your content marketing toolbox Measuring that doesn’t involve clicks, traffic or downloads Linking measurement... [...]