Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Content Marketing Institute is hosting a webinar ‘The Neuroscience of Digital Content’ on Wednesday, May 11, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content... [...]

Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Content Marketing Institute is hosting a webinar ‘The Neuroscience of Digital Content’ on Wednesday, May 11, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content... [...]

Content is the king but it still needs novelty to grab the attention of your target audience. In his new videoo’7 Essential Skills Digital Content Writers Need’, Neil Patel shares his insights on the kind of skills that can help you become a better content creator. He says, “What you need to do as a writer is, you need to have concise statements. So if you’re a writer, you’re writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don’t,... [...]