Link building is an essential process in your SEO journey. Quality links help you improve the performance of your site in the search engine result pages. The Upper Ranks contributor David Farkas has shared some useful link-building strategies to achieve SEO success. He says, “Google’s main consideration is “user experience”– serving up the best possible results for any given search query. And, since we want our clients and ourselves to be highly visible in the Search Engine Results Pages, our link-building efforts are much more successful when we keep Google’s main goal in mind. In... [...]

On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions. HubSpot has published a new video ‘On Page SEO: What Is It and How to Make it Work For You’ explaining on page SEO. The HubSpot team says, “Today we’re going to go through five steps to up you On-Page SEO game. From curating your content to internal linking, there are tips and tricks to get your site to the top of every... [...]

Local SEO helps your business reach out to the customer base locally. With a strong SEO strategy, you can grow your audience significantly. Search Engine Journal contributor Jeff Ridall has published ‘Local B2B SEO: The Complete Guide For Local Businesses’. He says, “Below are a few best practices to consider specific to B2B. Start With The Basics Every SEO project, locally-focused or otherwise, must begin with a solid foundation. This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether... [...]

As online marketing becomes increasingly essential to businesses, marketers need to be able to make quick fixes to their websites, blogs, and landing pages. This is where HTML and CSS come in. HubSpot has published ‘The Beginner’s Guide to HTML and CSS for Marketers’ to help marketers use these HTML and CSS efficiently. This guide covers the following: What Are Coding Languages? What is HTML? What is CSS? HTML vs. CSS HTML Codes to Know How to Update Your CSS HTML & CSS: What to Avoid Resources & Additional Learning. The Beginner’s Guide to HTML and CSS for Marketers HubSpot  [...]

When it comes to social media marketing, you need to put your creativity and consistency at work to produce attractive content. With quality content, Instagram brings enormous marketing opportunities. HubSpot contributor Caroline Forsey has published an article highlighting Instagram’s new algorithm update and need for original content. She says, “On April 20, Adam Mosseri, Head of Instagram, tweeted an announcement that Instagram is now ranking based off originality. As he puts it, “If you create something from scratch, you should get more credit than if you’re re-sharing... [...]

There are many ways to earn money on sites such as Fiverr and Freelancer by providing services for businesses. VidVoicer software makes one kind of profitable gig easy. Some (not all, of course) freelancers are making millions of dollars, and some are even doing it almost passively. For example, a 35-year-old dad has made over $1.5 Million on Fiverr offering very simple services. Then, there’s the teenager named Katie who became a millionaire by making simple videos. And don’t forget the 38-year-old who lost his job but now makes $160k per month of “nearly passive” freelancing... [...]

A well-crafted ad copy helps you improve your conversion rate by persuading your prospects to take an action. HubSpot has published a new video ‘3 Affordable AI Marketing Tools To Create Dynamic Ad Copy’ to help you integrate AI tools for creating a strong ad copy. The HubSpot team says, “Do you want to create text for your marketing ads without wasting time? The good news is there is now a lot of AI marketing copywriting tools that can help you use artificial intelligence to generate text. Watch this video and find out how these three affordable AI tools work so you can start... [...]

Facebook Pages are a great way to grow your social media following. By keeping your Pages updated with the latest information and happenings about your business, you can get better results. Social Media Examiner contributor Ann Sonneberg has shared five useful Facebook Page optimization tips for 2022. She says, “In this article, you’ll learn how to use the newest features and integrations for your Facebook business page so you can promote your business more effectively in the new year. #1: Optimize Your Facebook Page Layout, Tabs, and Apps Your business’ Facebook page doesn’t have to... [...]

A LinkedIn newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter. Content Marketing Institute contributor Anny Gynn has shared four tips to help you strengthen your marketing with LinkedIn newsletters. She says, “I turned to brands and agencies who use the LinkedIn newsletter, one of the people who worked on the newsletter feature, and LinkedIn’s published guidance. Connect through conversations and ideas The LinkedIn newsletter capability... [...]

Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. Business 2 Community contributor Erin Hynes has published an article highlighting five useful retargeting campaign tips. She says, “Let’s look at some key tips for setting up a successful retargeting campaign: 1. Use different messaging and creatives to re-engage your audience. Serving an ad that a user has already seen or driving them to the same part of the website they’ve already visited can be ineffective. Instead, spend time tailoring the messaging... [...]