Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. Business 2 Community contributor Erin Hynes has published an article highlighting five useful retargeting campaign tips. She says, “Let’s look at some key tips for setting up a successful retargeting campaign: 1. Use different messaging and creatives to re-engage your audience. Serving an ad that a user has already seen or driving them to the same part of the website they’ve already visited can be ineffective. Instead, spend time tailoring the messaging... [...]