Local SEO helps your business reach out to the customer base locally. With a strong SEO strategy, you can grow your audience significantly.

Search Engine Journal contributor Jeff Ridall has published ‘Local B2B SEO: The Complete Guide For Local Businesses’.

He says, “Below are a few best practices to consider specific to B2B.

Start With The Basics

Every SEO project, locally-focused or otherwise, must begin with a solid foundation.

This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether the business is new or well-established.

A comprehensive strategy will include:

  • Intent-driven, topical keyword research to identify how customers are searching.
  • Local qualifiers such as “[keyword] near me” and “[keyword] in [service area]” to mimic typical consumer search behavior.”

Local B2B SEO: The Complete Guide For Local Businesses

Search Engine Journal


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