Guide to Local B2B SEO
Local SEO helps your business reach out to the customer base locally. With a strong SEO strategy, you can grow your audience significantly.
Search Engine Journal contributor Jeff Ridall has published ‘Local B2B SEO: The Complete Guide For Local Businesses’.
He says, “Below are a few best practices to consider specific to B2B.
Start With The Basics
Every SEO project, locally-focused or otherwise, must begin with a solid foundation.
This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether the business is new or well-established.
A comprehensive strategy will include:
- Intent-driven, topical keyword research to identify how customers are searching.
- Local qualifiers such as “[keyword] near me” and “[keyword] in [service area]” to mimic typical consumer search behavior.”
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