The customer is the ultimate king. By keeping your customers satisfied, you can improve business performance. MarTech contributor Corey Patterson has shared three ways to deliver better marketing experiences. Patterson says, “Here are three ways Butler recommends marketers deliver better customer experiences. Work to bring offline audiences online It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information. “How can you take what is normally a long game — like building... [...]

MarketingProfs has published a new podcast ‘How to Turn Live Video Into a Content-Repurposing Machine’ featuring Ian Anderson Gray. George B. Thomas says, “Nonsense, says Ian Anderson Gray. You just have to get over yourself. Ian refers to himself as a “recovering perfectionist.” Despite imposter syndrome and the desire to do video perfectly, he insists that people want to see your human side, just as they want a human side to brands. You have to get over your fear. Then you can worry about tech and topics. This episode is jam-packed with information and inspiration,... [...]

Search Engine Journal has made available the replay of the ‘State Of Organic Marketing In 2022: SEO Top Priorities’ webinar. Heather Campbell says, “Gain insights from Conductor’s survey on marketers’ top challenges and the organic strategies you’ll need to implement to gain influence. On April 13, I moderated a sponsored webinar presented by Jenny Li, Conductor’s Product Marketing Manager, and Sara Tejelo, Market Research Analyst. They presented Conductor’s survey results on marketers’ top challenges and how they expect to succeed in 2022. From the data,... [...]

  MarketKit has just been released to automate some of the pesky problems all online marketers face. It consists of four tools: Four tools in MarketKit Email Verification Service This tool detects disposable email addresses, blacklisted email addresses, bounces, spam traps, fake addresses, and abused addresses, thus helping you to achieve great email deliverability. (The basic version allows 100 email verifications per day. There’s an optional upgrade that allows unlimited verifications per day.) Email verification helps you to weed out unwanted contacts in a matter of seconds. Drive... [...]

There are several companies that perform competitor analysis when they develop a digital marketing strategy and never get back to it later. Search Engine Watch has published a new guide called ‘How to Do Online Competitor Analysis’ to help you get the most out of the online competitor analysis process. The SEW team says, “In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while: This guide also includes: How to stay up to date with the latest digital marketing moves to beat... [...]

Copyblogger has published the latest podcast episode ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business’ featuring Tim Stoddart. The Copyblogger team says, “Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow. In this week’s episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works.” Using Paid Advertising, Giveaways, and Influencers... [...]

Blogging helps you reach more and more people to promote your products/services. With regular publishing, you can take your business to a new level. Search Engine Land contributor Ron Lieback has published an article highlighting the idea of creating a three-tier blog strategy to increase revenue. He says, “To create this three-tier blogging strategy, begin with a deep analysis of your current traffic and sales demographics, which hopefully your company or client’s company has available. Imagine someone who sells only high-performance parts for Ducati motorcycles, primarily for racers but... [...]

Visuals are essential to creating content that will help your business stand out and draw in an audience. Content Marketing Institute contributor Jodi Harris has shared nine visual content tips and examples from creative brands and experts. She says, “Visual trends and creative platforms come and go in the blink of a smartphone camera’s eye. Take a fresh look at how your brand’s photos, videos, and graphics can do the talking. This collection of best-practice tips comes from some of the industry’s most creative and design-minded content experts. It also includes best-in-show examples... [...]

Successful content marketing requires a clear strategy. With a proper plan, you can create content that brings conversions. HubSpot has published an article outlining six steps to pivot your content plan (based on inputs received from HubSpot managers). Kayla Carmicheal says, “Let’s take a look at advice from Jonassen, as well as tips from managers across the marketing field — including Senior Social Media Manager Kelly Hendrickson, Global Brand Marketing Manager Alicia Collins, and Content Growth Strategy Manager Karla Hesterberg. Let’s get started! 1. Know when to pivot. Knowing when to... [...]

Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns. He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way. These are the steps we’ll go through: 1. Discover and prioritize your SEO opportunities The first rule of planning SEO campaigns is simple. Don’t start if you lack information and data to back up your decisions. You can come up with countless SEO campaign ideas.... [...]