Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Ahrefs contributor Michal Pecáneka has shared five steps to help you create a content plan. He says, “If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a given time. That’s because the resources required to realize content ideas that you come up with or are thrown at you usually far exceed the resources... [...]

Successful content marketing requires a clear strategy. With a proper plan, you can create content that brings conversions. HubSpot has published an article outlining six steps to pivot your content plan (based on inputs received from HubSpot managers). Kayla Carmicheal says, “Let’s take a look at advice from Jonassen, as well as tips from managers across the marketing field — including Senior Social Media Manager Kelly Hendrickson, Global Brand Marketing Manager Alicia Collins, and Content Growth Strategy Manager Karla Hesterberg. Let’s get started! 1. Know when to pivot. Knowing when to... [...]