Strategies to Deliver Better Marketing Experiences
The customer is the ultimate king. By keeping your customers satisfied, you can improve business performance.
MarTech contributor Corey Patterson has shared three ways to deliver better marketing experiences.
Patterson says, “Here are three ways Butler recommends marketers deliver better customer experiences.
Work to bring offline audiences online
It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information.
“How can you take what is normally a long game — like building up credibility and subject matter expertise in your space, hoping that over time people view your brand as the expert — and shortcut some of the time and get more instant results by driving [people] back to your website?” asked Butler.
Butler’s marketing team was able to draw in these audiences by combining their marketing automation system with a chatbot. After realizing they were missing out on a highly relevant audience from a marketing podcast, the team set up a chatbot on their site with a specific keyword and custom URL.”
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