Creating a Three-Tier Blogging Strategy
Blogging helps you reach more and more people to promote your products/services. With regular publishing, you can take your business to a new level.
Search Engine Land contributor Ron Lieback has published an article highlighting the idea of creating a three-tier blog strategy to increase revenue.
He says, “To create this three-tier blogging strategy, begin with a deep analysis of your current traffic and sales demographics, which hopefully your company or client’s company has available.
Imagine someone who sells only high-performance parts for Ducati motorcycles, primarily for racers but used by Ducati enthusiasts. For the sake of simplicity, we’ll call it the Ducati Shop. The target audience consists of professional race teams with a higher budget and Ducati owners who like to splurge on their exclusive machines.
Regarding traffic demographics, Google Analytics provides much to get you started, such as age, gender, location, and acquisition metrics (e.g., which social network did visitors come from).
With this knowledge available, you can then tweak the focus of your blog strategy on your most frequent visitors.”
How to create a three-tier blog strategy to increase revenue
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