Demand Generation. As content marketers, sometimes those words put a dark cloud over our efforts. We’re supposed to be strategizing, planning, crafting and distributing content to create the best buying experience for our clients. Content Marketing Institute is hosting a webinar ‘Content Marketing in a Demand-Gen World’ on Wednesday, February 16, 2021, at 2.00 pm ET. The CMI team says, “Join us on February 16 where Robert Rose, Mark Bornstein and Stephanie Stahl will discuss the role of content marketing in a demand-gen world. We’ll tackle topics like: Content marketing as... [...]

Split Test Monkey (version 2) is available now. Its goal is to reduce the chace of failure in your online ads. That’s a good goal since failure is not unusual when it comes to online business. Every day, dozens or even hundreds of new people try to earn a living online. But usually, they find it’s not as easy as some promoters make it seem. So people start to drop out. Every day, many people close up shop because they can’t figure out how to make a go of it. If your success can use a boost, you can change your trajectory right now. How? By testing multiple versions of your advertising,... [...]

Pumping out content is easy for an enterprise brand. But is that content providing higher ROI and value to your target audience or leading to higher bounce rates? Search Engine Journal is hosting a webinar ‘7 Big Enterprise Content Marketing Strategies You Need To Know’ on Wednesday, February 16, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution. You’ll learn: Why competitive research is your most effective tool in... [...]

To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors. AdWeek is hosting a webinar ‘How Top Brands Orchestrate Customer Journeys: The Latest Trends in Audience Segmentation’ on Thursday, February 17, 2021, at 1.00 pm EST. The AdWeek team says, “Hear from News Corp SVP and global head of subscriptions Esfand Pourmand, in conversation with ActionIQ, for a look at how the publisher... [...]

Social media platforms play a vital role in the framing and execution of any marketing strategy today. With the right analysis and planning, you can take your marketing to the next level. AdWeek is hosting a webinar ‘Harness the Power of TikTok, Instagram and Twitter Insights: Boost Your Content Strategy’ on Tuesday, February 15, 2021 at 1.00 pm EST. The AdWeek team says, “What is your strategy to re-engage with your audience? To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok,... [...]

Broad outreach and generic marketing don’t speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers’ journey to produce higher ROI than other marketing strategies. MarketingProfs is hosting a webinar ‘Scale With ABM’ on Tuesday, February 15, 2021 at 2.00 pm ET. The MarketingProfs team says, “Join Shira Abel to discover how to set clear, achievable goals, target specific accounts, realign and pivot if needed—and end up with top closed-won... [...]

Pinterest is considered to be a potential social network for marketing and advertising. Pinterest ranks high in the world in terms of global active users. The platform ranks below social networks like Facebook, Instagram, TikTok and Snapchat. Blogging Wizard contributor Adam Connell has published an article highlighting 33 latest Pinterest statistics and trends for 2022. He says, “First, let’s take a look at some Pinterest statistics related to usage. These stats tell us more about the state of the platform this year. 1. Pinterest has 454 million monthly active users (MAUs) If Pinterest... [...]

On Tuesday 15 February, 2022, the WP ToolKit team will be making their new tool available. It’s called Split Test Monkey. And it’s the kind of tool online marketers like you, regardless of your type of business, need. It can answer questions such as “Does the blue headline of this ad convert better than a red headline?”, “Do I make more sales with a picture of a dog or with a picture of the dog food?”, etc. You need to know the answers to questions like these. Otherwise, your earnings, your subscriptions, your webinar attendance, and anything else you are doing... [...]

How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. Third Doore Media is hosting a webinar ‘How to Identify Site Quality for Link Building’ on Tuesday, February 15, 2021. The TDM team says, “As we go through an in-depth analysis of what website elements need to be evaluated to determine “site quality” for link building during this webinar, you will learn: How to analyze... [...]

Search Engine Journal’s Loren Baker is hosting a live podcast on ‘The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing’ featuring Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager of Refersion. Baker says, “We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we’re going to help you capitalize on these tactics. Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick,... [...]