Enterprise Account-Based Marketing Tools: A Marketer’s Guide [Guide]
MarTech’s latest publication of the “Enterprise Account-Based Marketing Tools: A Marketer’s Guide” examines the market for ABM platforms and the considerations involved in implementation. The 53-page report reviews the growing market for ABM platforms, plus the latest trends, opportunities and challenges. The DMD team says, “In this report you will learn: What factors are driving the use of ABM tools. What capabilities are provided by ABM tools. How the boom in AI and machine learning is affecting ABM software. Whether your company needs an ABM platform? Who the... [...]