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Sunday, November 3, 2024

Enterprise Account-Based Marketing Tools: A Marketer’s Guide [Guide]

MarTech’s latest publication of the “Enterprise Account-Based Marketing Tools: A Marketer’s Guide” examines the market for ABM platforms and the considerations involved in implementation. The 53-page report reviews the growing market for ABM platforms, plus the latest trends, opportunities and challenges. The DMD team says, “In this report you will learn:  What factors are driving the use of ABM tools. What capabilities are provided by ABM tools. How the boom in AI and machine learning is affecting ABM software. Whether your company needs an ABM platform? Who the... [...]

The Ultimate Guide to Account-Based Marketing (ABM) [Guide]

Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on a set of target accounts within a market. HubSpot has published ‘The Ultimate Guide to Account-Based Marketing (ABM)’ explaining how to identify and reach high-value customers with the most effective account-based marketing (ABM) tactics and software. Kristen Baker says, “ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this — along with personalizing the buyer’s journey and tailoring all communications, content,... [...]

Reminder- Account-Based Marketing for Existing Customers?, February 9 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on February 9, 2023.  MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing Customers? Yes, Here’s Why (And How to Do It)’ on Thursday, February 9, 2023, at 2.00 pm ET. The MarketingProfs team says, “At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running… and that’s where an ABM program for customers can help keep you on track. Join Drift for this free webinar. You’ll learn how to: Differentiate your prospects’... [...]

Account-Based Marketing for Existing Customers?, February 9 [Webinar]

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers… personalization becomes a thing of the past and they get the same site experience as everyone else. MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing Customers? Yes, Here’s Why (And How to Do It)’ on Thursday, February 9, 2023, at 2.00 pm ET. The MarketingProfs team says, “At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running…... [...]

Reminder- How to S.C.A.L.E. Your Account-Based Marketing Results, October 12 [Webinar]

This is a reminder for Content Marketing Institute’s webinar scheduled on October 12.  S.C.A.L.E. framework, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales. Content Marketing Institute is hosting a webinar ‘How to S.C.A.L.E. Your Account-Based Marketing Results’ on Wednesday, October 12, 2022, at 2.00 pm ET. The CMI team says, “Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your... [...]

How to S.C.A.L.E. Your Account-Based Marketing Results, October 12 [Webinar]

S.C.A.L.E. framework, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales. Content Marketing Institute is hosting a webinar ‘How to S.C.A.L.E. Your Account-Based Marketing Results’ on Wednesday, October 12, 2022, at 2.00 pm ET. The CMI team says, “Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your ABM efforts. You’ll learn how to: Secure ABM program goals Choose strategic accounts Advance... [...]

Scale With ABM, February 15 [Webinar]

Broad outreach and generic marketing don’t speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers’ journey to produce higher ROI than other marketing strategies. MarketingProfs is hosting a webinar ‘Scale With ABM’ on Tuesday, February 15, 2021 at 2.00 pm ET. The MarketingProfs team says, “Join Shira Abel to discover how to set clear, achievable goals, target specific accounts, realign and pivot if needed—and end up with top closed-won... [...]

ABM and Video: The Made-in-Heaven Marketing Match, November 10 [Webinar]

Account-based marketing is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one. Content Marketing Institute is hosting a webinar ‘ABM and Video: The Made-in-Heaven Marketing Match’ on Wednesday, November 10, 2021, at 2.00 pm ET. The CMI team says, “Think ABM is easy? Of course, you don’t. It’s difficult to organize, it’s hard to execute, and it’s tough to build the right tech stack for enduring success. But video is the tool that’s uniquely... [...]

Improve your account-based marketing with these strategies

Account-based marketing (ABM) is a strategy that focuses on the sales and marketing resources on a clearly defined set of target accounts. It employs personalized campaigns to acquire more customers. Econsultancy columnist Riaz Kanani has shared three tips to help marketers employing ABM to select right account marketing strategy. Focusing on the spread of ABM, Kanani says, “With B2B marketers rapidly adopting account based marketing strategies, approaching account selection right from the beginning is increasingly important. The first list is often straightforward to pull together. After... [...]


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