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Wednesday, October 21, 2020

Three steps to prepare your blog for AI-powered search

Voice has become the new frontier with the expansion of Artificial Intelligence. With the rising number of mobile devices voice is becoming a bigger source of search engine traffic for websites. Today, most blogs also need to get prepared for this revolution. HubSpot columnist Paul Roetzer has shared three ways to make your blog ready for the AI-powered voice search. Roetzer says, “Voice search is on the rise, thanks to advancements in AI. Natural language processing helps systems like Alexa, Siri and Google Assistant “understand” what you say. Natural language generation helps... [...]

Improve content management with these four strategies

The content marketing success lies in proper content management which is a blend of creation of quality content and distribution to the right audience. Content Marketing Institute columnist Lisa Murton Beets has shared four paths to creating a better content management strategy. Beets says, “If you’re struggling to manage content in a responsive, automated, scalable way, you’re hardly alone. And the findings from this year’s study, sponsored by Contentful and Publicis.Sapient, provide some clues about where to focus your efforts. 1. Build teams that understand content strategy The... [...]

‘Six Steps from Journey Maps to Outcomes’ Webinar June 13

Content Marketing Institute is hosting a webinar on ‘Six Steps from Journey Maps to Outcomes’ on Wednesday, June 13 at 2.00 pm EDT. The CMI team says, “One of the first steps in developing your customer experience strategy is to understand your customers and the journeys they take while engaging with your organization. To do so, you’ll need to not only listen to customers but also map their journeys to identify the ideal path to creating ongoing and lasting value for them. Journey maps afford a wealth of benefits, but only if they’re viewed not only as a tool but also –... [...]

Covert Commissions: Build Hands-Free Profitable List 100% DFY #ad

One of the perks of an online marketing business is that your website and social media accounts can sell for you while you are doing something else you really love. And you can employ other marketers to sell for you. To help you reach that goal, Cindy Donovan has opened the doors to her brand new version of her acclaimed Covert Commissions system. In this system, she sells for you, giving you a sizeable affiliate commission. This new SAAS app will build a list, manage it for you and turn your new subscribers into a stream of automated recurring income. Besides the main software, she’s also included... [...]

Forbes shares seven reasons to start an YouTube channel

Video plays a pivotal role in building up an audience online. It helps you connect with the customers and keep them abreast of your product and service offers. YouTube is the best platform to publish videos online. Forbes contributor Jayson DeMers has shared seven important reasons why you should start an YouTube channel now. DeMers says, “There are many possible motivations here, but these are seven of the most important to consider: New content formats. By 2021, it’s estimated that 82 percent of all internet traffic will be for video. And if you think that sounds unrealistic, consider... [...]

Digital Asset Management: What it is and why you need it [CMI]

The Content Marketing Institute columnist Theresa Regli has shared a comprehensive article on Digital Asset Management. Regli has also explained the usefulness of various digital asset management systems. Regli says, “Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality. This... [...]

Create landing pages that give great results

A landing page helps you inform and influence prospects and customers resulting into increased sales and revenue. Entrepreneur magazine’s VIP contributor Susan Gunelius has shared ten rules that can help you create effective landing pages. Gunelius says, “Your landing pages should include an opt-in form for lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing... [...]

Strategies to create upsells for improving sales

Upsells help you stay connected with your customers through the autoresponders. They help you keep your sales growing. Entrepreneur contributor Robert W. Bly has shared some useful tips to create upsells that can help you improve your sales. Bly says, “Upsells on a smaller level can easily be done on your shopping cart page before the cus­tomer gives the credit card information and closes the purchase. In this case, the upsell is positioned at the top of the page, visible to the customer as they land on that page. The customer can take a moment to look at what it is, decide to click the... [...]

Five e-commerce trends to watch this summer

Summer is the time when it is tough to keep customers coming to your e-commerce store as in this season most people like to walk out and shop. Entrepreneur contributor Syed Balkhi has shared five e-commerce trends that you need to observe for this summer season for improving your sales. Balkhi says, “Start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define your ecommerce business growth during the hot months: The rise of micro-influencer marketing People always hesitate to spend money on a product they’ve... [...]

Eight tools to streamline your content marketing efforts

In content marketing, apart from content we create, we need the right technology tools to help us create and successfully distribute our content to our prospects and customers. Content Marketing Institute columnist Ian Cleary has shared eight content marketing tools that can help us improve content marketing efforts, both in effectiveness and efficiency. Cleary says, “Are you struggling with too much content marketing work? Looking for ways to improve your productivity and free up some time? If you don’t have a good strategy, even the best of tools won’t be of much help. But with the... [...]