Three steps to prepare your blog for AI-powered search
Voice has become the new frontier with the expansion of Artificial Intelligence. With the rising number of mobile devices voice is becoming a bigger source of search engine traffic for websites.
Today, most blogs also need to get prepared for this revolution.
HubSpot columnist Paul Roetzer has shared three ways to make your blog ready for the AI-powered voice search.
Roetzer says, “Voice search is on the rise, thanks to advancements in AI. Natural language processing helps systems like Alexa, Siri and Google Assistant “understand” what you say. Natural language generation helps them “respond” to your queries.
On top of all this, the usefulness of search is improving.
Says search expert Duane Forrester at Yext:
“If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us.
“Did you visit X website in the last Y number of days? Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”
This is all good for consumers. After all, we get even better results tailored to our particular needs, across text and voice”.
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