‘Six Steps from Journey Maps to Outcomes’ Webinar June 13
Content Marketing Institute is hosting a webinar on ‘Six Steps from Journey Maps to Outcomes’ on Wednesday, June 13 at 2.00 pm EDT.
The CMI team says, “One of the first steps in developing your customer experience strategy is to understand your customers and the journeys they take while engaging with your organization. To do so, you’ll need to not only listen to customers but also map their journeys to identify the ideal path to creating ongoing and lasting value for them. Journey maps afford a wealth of benefits, but only if they’re viewed not only as a tool but also – and especially – as a process.
Key takeaways from this presentation include:
- Uncovering why journey maps fail
- Going beyond viewing journey maps as tools
- Understanding how to use the journey mapping process
- Creating journey maps that are catalysts for change
- And more!”.
Comments are closed.
