HubSpot columnist Aja Frost has shared sixteen important 16 sales prospecting tips for the marketers. Frost says, “If you want to get great results even when luck isn’t on your side, follow these 16 sales call prospecting tips. Mindset 1) Be confident Your first impression hinges on how confident you sound. After all, prospects don’t have much else to go on — if you seem nervous, they’ll assume you don’t have a good reason to call, but appearing self-assured and in command will make you seem credible. Worried you’ll come across as anxious? Listen to a pump-up song right before... [...]

Planning is the greatest thing you need to do for achieving success in your marketing. By observing successful campaigns and the way they were planned and executed you too can keep working to improve your campaigns. HubSpot columnist Sophia Bernazzani has shared six marketing metrics most CEOs are concerned about and the marketers too should be keeping an eye on. says, “Here are some metrics the HubSpot marketing team has found most useful over the years while growing our company and working with other members of senior leadership and our board. The 6 Marketing Metrics Your CEO Cares About... [...]

Video is an integral element of your content it it reaches out to everyone over multiple channels. Most marketers see it as one of the most important weapons to strengthen their marketing and branding. Content Marketing Institute columnist Jodi Harris has shared ten tips to maximize video content investment. Talking about video’s value proposition, Harris says, “Videos are among the most versatile of tactics content marketers can leverage, since they can be cooked up, loaded up, cut up, and served up in a wide variety of ways. For example, they: Work well in both long and short formats... [...]

The SEO competitive analysis helps you to find out the kind of competition your business is facing over the Internet. It is a key aspect in the beginning stages of an SEO campaign. With competitive analysis you can select the right keywords and plan an effective SEO strategy. MOZ columnist John Reinesch has shared five tips to help marketers perform a competitor analysis for the SEO. Reinesch says, ” By seeing where our competitors are strongest and weakest, we can determine how difficult it will be to outperform them and the amount of resources that it will take to do so. Identify your... [...]

In 2016, 154 million consumers shopped in stores and online. According to Adobe statistics, shoppers spent $1.9 billion online on Thanksgiving Day and $3.3 billion on Friday. It is very important to keep your business ready to fetch and face the customers for improving sales on the coming Black Friday. Small Business Trends team has shared five tips to strengthen your SEO efforts for the Black Friday. Small Business Trends team says, “Now that you have a website equipped for high sales and a low drop-off rate, it’s time to optimize your online business to reach the masses in record time.... [...]

The Small Business Trends team has published two more videos on influencer marketing. The following video features Rachel Honoway talking about the importance of disclosure in influencer marketing.   In the second video Geno Prussakov of AM Navigator shares tips on measuring influencer marketing.  [...]

Content Marketing Institute is hosting a webinar on ‘Becoming an Audience Company: Moving Beyond Media in a Post-Digital World’ on Wednesday, October 25 at 2.00 pm EDT. CMI team says, “How much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you. Today, if attention is gold, trust is bitcoin. We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as the standard of that measurement. As product companies, we mimicked this. We’ve... [...]

Authenticity is the most important element that can help you win at your marketing game. While making influencers build your business online, the same has to be applied. By passing on authentic messages to and through influencers you can establish your brand. The Small Business Trends team has published a video interview with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York City. Lublin works with influencers looking to build strong networks through authentic connections and kindness. Here is the video interview.  [...]

Kissmetrics is hosting a webinar on ‘How to Kick-Start Your Customer Lifecycle with Email Marketing’ on Thursday, October 26 at 10.00 am PT. This webinar will share some tips to utilize email marketing and marketing automation for enhancing the marketing process. The Kissmetrics team says, “In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing. You’ll learn: The fundamentals of the customer lifecycle Why email marketing is still the... [...]

Econsultancy is hosting a webinar on ‘Digital Transformation in the B2B Sector’ on Wednesday, October 25, 2017. The Econsultancy team says, “This webinar will highlight results from Econsultancy’s upcoming report, Digital Transformation in the B2B Sector. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Anol Bhattacharya, CEO at GetIT Comms and Antonia Edmunds, Watson Marketing Leader-Asia Pacific at IBM“. ‘Digital Transformation in the B2B Sector’ Webinar Econsultancy  [...]