SEO is a constantly emerging domain which requires you to keep yourself updated with the trends such as search engine algorithm changes. Using Nofollow links webmasters tell search engines “Don’t follow links on this page” or “Don’t follow this specific link“. Pratik Dholakiya has shared an article on improving SEO with nofollow links and has shared six ways to do this. Dholakiya says, “I feel comfortable saying that nofollow links definitely help your SEO, although most of the benefits are probably indirect. The exposure associated with a high-profile... [...]

Email is one of the strongest marketing channels we have ever seen. With balanced email communications marketers can maintain a live connection with their prospects and customers. To balance your email marketing rightly, you should use preference centers which are powerful tools that can be used to tailor both email content and cadence. Marketing Land columnist Len Shneyder has published an article on using preference centers to strengthen email marketing. Talking about how preference centers work, Shneyder says, “National Geographic lovers may see a comforting image of two zebras with a... [...]

The Entrepreneur magazine has published a video titled ‘The 8 Laws of Branding’. Entrepreneur team says, “In this video, Entrepreneur Network partner Brian Tracy breaks down the eight laws of branding. But first, what is a brand? We all have a general sense of it, but what is an actual definition? According to Tracy, a brand is “a promise you make and are known for keeping to the person you are asking or trying to influence.” You can make yourself known for keeping your promises — and thus, building your brand — by making a distinct promise. What is different... [...]

Kissmetrics is hosting a webinar on ‘How to Kick-Start Your Customer Lifecycle with Email Marketing’ on Thursday, October 26 at 10.00 am PT. This webinar will share some tips to utilize email marketing and marketing automation for enhancing the marketing process. The Kissmetrics team says, “In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing. You’ll learn: The fundamentals of the customer lifecycle Why email marketing is still the... [...]

Amazon is one of the most popular e-commerce platform. Around 55% of people start their online shopping searches on Amazon. All the brands try to improve their sales on the Amazon and other platforms. Entrepreneur contributor Jason Parks has shared some useful strategies to improve sales on Amazon. Parks says, “In order to start selling on Amazon, you need to create an Amazon Sellers account. Amazon goes through this step by step on its website. There are over 20 categories open to all Amazon sellers, and then 10 or more that are only open to Professional Sellers. In order to list products... [...]

You have probably been hearing about lots of apps this year. We have bought a fair number of them. Maybe you did, too. But, Ben Murray is launching a new app at 11 AM EDT, today. He describes it as “the most important of the year”. He named it Fruitphul, and he says it will let you accomplish your goals in business fast, and will even contribute to meeting your family and community goals. Fruitphul is, first, high quality training and, second, new cloud based that uses cutting edge technology and systems of optimization to help you reach your goals in less time. In addition, it comes... [...]

MOZ founder Rand Fishkin coined the term ‘10x content‘ which means “Content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic”. Business.com columnist Henry Foster has shared six reasons why marketers should create 10x content. Foster says, “The beauty of this type of content is that it’s remarkable. It’s so above and beyond what’s already out there that it stands above the rest. Its unique angle gives it leverage that users seek out and share. I’m not going to... [...]

Pricing is a strategic element in the process of sales and marketing. It is something that most customers care for so you need to be cautious while pricing your products and especially when you are trying to sell expensive products in the market. HubSpot columnist Jeff Hoffman has shared six strategies to help brands and marketers sell expensive products. Hoffman says, “Salespeople who don’t work for the low-cost provider in their arena often struggle with losing deals based on price. Prospects are only human, and no one likes to pay more when they could pay less. While there are certainly... [...]

Maintaining communication and relationship with your prospects and customers is one of the key requirements of your business.  Econsultancy columnist Jeff Rajeck has shared six tips to help marketers improve their return on relationships. An adopting a customer-centric culture, Rajeck says, “For a start, companies have to get serious about becoming customer-centric. This means that everyone on the team must get customer experience (CX) training including sales, operations, managers, executives, developers, accountants, marketers, and of course your front line customer success team. Next,... [...]

Entrepreneur magazine contributor Aaron Agius has shared ten unexpected lead sources for the B2B marketers. Agius says, “While much has been written about conventional methods for finding B2B leads, you can often improve your results by thinking outside of the box. Here are 10 unexpected lead sources for B2B marketers. 1. Quora. Quora is a community run question-and-answer site where you can share insights with other experts and enthusiasts within your niche. Whether you want to talk about bodybuilding, gardening or marketing, you’ll find plenty of people to debate with. By answering... [...]