Laura Patterson says, “With the convergence of online and offline marketing, the constantly increasing accessibility of data, and substantial improvements in analytical capabilities, marketers can now measure far more than they could just a few years ago. Nowadays, as a marketer you’re necessarily measuring something. You could be selecting measures related to time and budget, or to website traffic, social engagement, and email response, or you could be opting for more sophisticated measures of customer share of wallet, lifetime value, and share of preference. Choosing the right measures... [...]

Tim Peterson says, “Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late February, Facebook officially rolled out a set of emojis called Reactions so that people could be more specific than the “like” button allows about how a post made them feel. Problem was, if brands wanted to keep track of how many people clicked “haha” or “wow” on a post, they had to do so manually or use Facebook’s own Page Insights analytics tool. Otherwise, Facebook grouped the five new Reactions together with “likes”... [...]

Entrepreneur says, “Facebook Inc. said on Tuesday it will allow developers to build chatbots inside its Messenger app to enable users to communicate with businesses directly in its latest effort to dominate enterprise transactions and customer service. The chatbots expedite Facebook’s moves to build out Messenger as the go-to place for users to contact businesses rather than through third-party websites and 1-800 lines. “You’ll never have to call 1-800-Flowers again,” Facebook Chief Executive Mark Zuckerberg said during a demonstration of how the chatbots will work. At... [...]

Erik Devaney says, “Nowadays, getting a website up and running isn’t nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA), 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified. To help you better understand what today’s emerging web design trends are and where you should be focusing your... [...]

Erik Huberman says, “Startup owners know marketing their products is the most direct path to growth in sales and revenue, which undoubtedly leads many of them to hire in-house CMOs. However, marketing is similar to technology in that many leaders think it needs to be a core competency of their businesses, when, in reality, it doesn’t. Think about it: If you’re starting an E-commerce company, do you need to hire an entire IT department, or do you just need to have a website built? Just because your business is accessible online doesn’t mean you need full-time developers on staff. The... [...]

Chris Bishop says, “Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family. Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans. But no longer. Affiliate marketing has truly come of age. Isn’t affiliate just voucher codes? This is not just about voucher codes, cashback and last-click for advertisers, this is part of a holistic approach to digital advertising that promises real and sustained ROI for high-end brands”. Think affiliate marketing doesn’t... [...]

Garrett Dunham says, “Email marketing works. Don’t believe me? Just look at the data. More than seven percent of all customer acquisitions are driven by email. This makes email the second most effective customer acquisition channel (behind search at 15.9 percent). Perhaps even more interestingly, customers acquired through email marketing spend 12 percent more than average. Finally, one of the most fascinating (and hey, exciting) statistics on marketing is the following: The average return-on-investment for email marketing is $44.25 for every dollar spent. Read that again. Email marketing... [...]

Sujan Patel says, “Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous essay that, “Content is king.” He foresaw that as our connection speeds improved, content would become the “killer app” of the web, creating a “marketplace of experiences, ideas, and products.” While Gates’ vision was largely correct, and he succeeded in positioning his company to create and acquire valuable content assets, he also failed. Twenty years later, Microsoft still has no significant content business that stands out. Nor is Microsoft... [...]

Brent Knauff says, “Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike. Even as fun and interesting as the premise is, we can still ask the question: Why have they stayed so popular over the years? My take is it’s because of the characters. The dynamic brothers, consisting of Leonardo, Raphael, Donatello and Michelangelo, have so much variety... [...]

You don’t have to settle for meager profits due to low sales. You can increase your conversions with a bit of work and some new software just released by Dr. Amit Pareek, a suite of tools he calls IM Conversions. For example, a craft blogger got a 1,375% increase in optins when she started using the same technology Dr. Pareek has included in IM Conversions. This new software is rightly called an “All-In-One Tracking, Conversion & Analytics Tool”. When you put it to work on your sites, Pareek reports that it will get you: • More Leads • More Sales • More... [...]