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Tuesday, June 2, 2020

‘Facebook Updates Policies On How User Data Is Used In Advertising’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Facebook Updates Policies On How User Data Is Used In Advertising”.Matt McGee says, “Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documentsthat explain how the company collects and uses data — particularly in advertisements.Close observers of Facebook’s privacy and usage documents may want to check out the “redline” PDFs for the Data Use Policy and Statement of Rights and Responsibilities, which clearly show the new language that... [...]

‘5 Ways to Know Your Site Has Been Penalized By Google’ by Rosalind Gardner

Rosalind Gardner’s latest blog post is titled “5 Ways to Know Your Site Has Been Penalized By Google”.Gardner says, “Have you noticed the amount of traffic for your site dropping unexpectedly over the past week or so? Maybe your sales have suddenly seemed to have frozen and stopped coming in completely?If so, one possibility could be that your site has been penalized by Google and, as a result, your site has become unranked and pretty much excluded from the search engine search result pages. And it should come as no surprise that if people online can’t find you, you won’t get many... [...]

‘Killing It With Lead Gen – A Step By Step Guide’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Killing It With Lead Gen – A Step By Step Guide”.Schoemaker says, “If you are not familiar with the guys over at IMGRIND its run by a super affiliate and the owner of one of the successful affiliate networks out there.  They have a paid forum that contains step by step walk throughs and posts that honestly are priceless.This is not some promotional post and I am not being compensated in anyway other then them giving me the permission to make this post public.  In fact they currently have over 1500 members and as you can see on their... [...]

G-font Plugin: Put some zing into your web pages #ad

No more boring fonts with G-font Plugin.Face it: the default WordPress font is dull (adj.: boring, bland, blah, vanilla, same ol’- same ol’). It does nothing to enhance the excitement of your message. But Google has free fonts that can dazzle your visitors.Google fonts can be three-dimensional, or have a drop-shadow, or have outline only, and be in many colors, plus many other effects. That’s in addition to the basic variations of serif and sans-serif fonts of many styles.With the rich variety of fonts Google offers free, you may never have to buy a font. And one more thing:... [...]

‘The Current YouTube Economy Is In Peril’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The Current YouTube Economy Is In Peril”.Fruzsina Eördögh says, “When you ask the average net citizen what they think will happen to YouTube in the next couple of years, the response is optimistic. And why wouldn’t it be?At face value, the YouTube ecosphere—with its growing sectors of talent managers, brokers, production companies, advertising agencies and marketers, tool and analytics developers—is the new, digital Hollywood with a tech startup feel, and it can only get better from here.When you ask the industry insiders... [...]

‘Using Google Analytics for Lead-generation Tracking’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Using Google Analytics for Lead-generation Tracking”.Kevin Webster says, “If your lead-generation website is supported by paid advertising, it’s important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to simply a visitor counter, you have to tell Google Analytics what your leads are worth to you.The formula is total revenue generated from your web leads divided by the total number of leads your website has generated. If you’ve generated 500 web leads, and total... [...]

‘Making the Strategic Social Leap’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Making the Strategic Social Leap”.Richard Pasewark says, “For years, marketing directors have asked themselves the same three burning questions:How can we make our next product leapfrog the competition?How can we innovate product development cycles to quickly leverage the latest consumer-driven trends?How can we quickly shift advertising spend to make sure it is targeted at the audiences with greatest potential?”.Making the Strategic Social LeapWebsite Magazine [...]

Turn slides into professional videos #ad

Video is the greatest marketing tool ever invented. But for small businesses, without the funds to hire a professional video creator, using the power of video can be beyond reach.Now, Chris Dolan has created Slide 2 Video Pro, software that will turn your marketing slide deck (it includes a built-in slide maker; you don’t need PowerPoint) into a fascinating video that can be placed on YouTube, or other video sharing site, or on your own site.It’s called Slide 2 Video Pro. Now you will have three advantages when making video:• You don’t need to be on camera.• You... [...]

‘Twitter Expands Lead Generation Cards to All Businesses’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Expands Lead Generation Cards to All Businesses”.Todd Wasserman says, “After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses.The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.SEE ALSO: Can Twitter Make ‘T-Commerce’ a Thing?In a case study quoted... [...]

‘CPCs for Google Shopping ads have increased 53% year-on-year: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “CPCs for Google Shopping ads have increased 53% year-on-year: report”.David Moth says, “The cost per click (CPC) of Google’s Product Listing Ads(PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition of shopping results to a commercial model.Though PLAs are still cheaper than standard text paid search ads, it shows that Google has successfully managed to cause a massive increase in CPCs by changing how the ad formats work.In fact, PLA CPCs... [...]