The latest ‘Web Marketing Today’ blog post is titled “Using Google Analytics for Lead-generation Tracking”.

Kevin Webster says, “If your lead-generation website is supported by paid advertising, it’s important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to simply a visitor counter, you have to tell Google Analytics what your leads are worth to you.

The formula is total revenue generated from your web leads divided by the total number of leads your website has generated. If you’ve generated 500 web leads, and total sales based on those leads is $200,000, we can determine that each of those leads is worth, on average, $400”.

Using Google Analytics for Lead-generation Tracking

Web Marketing Today

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