Peter Garety‘s latest software for marketers is WP RSS Magnet. It is based on Peter’s research on what Google actually ranks high. He got underneath the site designs for high-ranking sites and found they usually link to other high-ranking sites. And many of them were also curatorial sites: they collected and summarized information from other sites in their niche. Using these facts, Garety created WP RSS Magnet. It is a WordPress plugin that enables your site to have the same structure as these high-ranking sites, the same kinds of links and the same type curated content. He has... [...]

The latest post on ‘Mashable’ is titled “10 Ways to Improve Your Email Marketing”. Sundeep Kapur says, “Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement. 1. Take a hard look at your preference strategy. There are three tips on capturing preferences: ask them, observe them and group them (into categories). Use your preference page to ask the consumer about her other channel preferences, including informing her about your social media outlets. 2. Synchronize and correct... [...]

The latest post on ‘Copyblogger’ Blog is titled “The 5 Things Customers Actually Want”. Sean Jackson says, “My 8 year-old daughter came to me recently with an urgent request … “Dad,” she said, “I need an iPad mini.” While I would usually dismiss this request as the cravings of a child who watches too much TV (see: is exposed to too much advertising), my interest was piqued and I asked her to explain. She made a case for the myriad educational applications available to her on this magical device”.  [...]

The latest ‘Econsultancy’ blog post is titled “Is Google+ going to feature Facebook style promoted posts?”. Matt Owen says, “If you’re a regular user of Google+ (and if you aren’t, here’s some good reasons you should be), then you may have seen a few unusual posts popping up on your feed today. This will lead to speculation that despite its previous ‘No ads’ stance, Google may be willing to include a few Facebook style promoted posts to add spice to the G+ mix”.  [...]

WordPress has long ago outgrown its “typecasting” as a blogging platform. It can play that role, of course, but it does many other things well, too: • It can house a portfolio for a photographer, architect or artist. • It can host a mobile site intended for smartphones and tablets. • It can be an “image site” for a corporation, wanting to showcase its products and services, and interact with its clients and prospects. • Just about any online site can be built on the WordPress platform. Yudi Arnanda, a designer and developer, has created a Multipurpose... [...]

The latest MOZ blog post is titled “Building a Marketing Flywheel – Whiteboard Friday”. Rand Fishkin says, “By building up quality content and visitor loyalty on your website, you’re adding energy to a marketing flywheel. In today’s Whiteboard Friday, Rand shares insights on how to add energy and when to release it”. Building a Marketing Flywheel – Whiteboard Friday MOZ Blog  [...]

Third Door Media is hosting a webinar on Wednesday, June 19 at 1.00 pm EDT. The topic of the webinar is “Enhanced Campaigns: New Effective PPC Techniques”. The TDM team says, “In this session our panelists will take a look at the new generation of optimization strategies and guide us as to how to handle- reporting, bidding, budgeting, and ad testing. Attend this webcast and learn: What are some best practices going forward to get you started? What are some practical tactics to employ and measure for long term success? What do we know so far about Enhanced Campaigns’ effect... [...]

Third Door Media is hosting a webinar on Thursday, June 27 at 1.00 pm EDT. The topic of the webinar is “Impacting Local SEO Rankings with Local Business Listing Management”. The TDM team says, “Now more than ever managing local business listings across search engines, Internet directories and social networks can influence local search rankings on Google, Yahoo and Bing. As an increasing number of local networks and directories appear in the local search ecosystem, multi-location businesses and big brands are challenged to accurately optimize and distribute their business listing... [...]

There are millions of YouTube videos, including many in your niche. It’s a goldmine of ideas and techniques. But it’s more than that; it’s a goldmine of content for your website and your products. People who put videos on YouTube usually are pleased if they are shared, and YouTube gives you the code to place on your site for sharing them. But beyond sharing the video itself, you now can share the content of the video in printed form. iMaster YouTube will automatically transcribe a YouTube video so you can have the text version to go along with the video, yours or someone else’s. Most... [...]

HubSpot is hosting the ‘INBOUND 2013’ conference at the Hynes Convention Center, 900 Boylston Street, Boston, MA on August 19-22. According to HubSpot team, ‘INBOUND 2013’ brings 100+ sessions from keynotes to product demos and the opportunity to get certified in inbound marketing. Keynote Speakers Seth Godin Brian Halligan Dharmesh Shah Scott Harrison Nate Silver Other ‘INBOUND 2013’ Speakers C.C. Chapman Nancy Duarte Elizabeth Dunn Rand Fishkin Laura Fitton Ann Handley John Jantsch Dan Lyons Mark Roberge Steve Rubel David Meerman Scott Marcus Sheridan Mike... [...]