Samantha Smith says, “As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing’s future. It’s the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer’s journey. But I also see the many pros of relevant paid traffic efforts that lead visitors to high-quality content. Such advertising can be an undeniably successful part of a marketing strategy. Paid traffic isn’t about clickbait or spammy links. It can be a healthy method of reaching a new... [...]

Rebecca Pollard says, “When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different versions of your form to increase engagement. But even if your sign up form is amazing, you need website traffic to make it effective. By increasing traffic, you can increase the number of people who see your sign up form and subscribe to your email list. So what are some ways you can drive traffic to your website without breaking the bank? In this post, I’ll share six tactics... [...]

Christina Baldassarre says, “Podcasts have been slowly, but steadily increasing their listening audience. Since 2016 started, 21 percent of Americans 12 years or older have listened to a podcast during the past month. This comes from a research conducted by Edison Research. As a result, there has been a 5 percent increase of podcast listeners within the past year. Since then, many media companies and digital startups have been investing in podcasting. A podcast channel is a great way to build up your network. It helps increase visibility, credibility and respect for you in the industry you’re... [...]

Sonia Simone says, ““Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “signals of quality” that search engines use to rank good content The keys to making content more shareable Connecting your content with someone else’s audience Why I’m not a fan of purging non-buyers from your email list”. Getting More Traffic, Links,... [...]

Samantha Shannon says, “If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically! Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So which... [...]

Gregory Kennedy says, “Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to... [...]

Matthew Barby says, “Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering. So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this article, I will show you how to: analyze SEO data for your topics, and uncover winning content ideas; validate your content ideas with social engagement metrics;... [...]

Joe Hessert says, “Savvy marketers constantly evaluate and re-evaluate their website’s performance, optimizing for a strong user experience and high conversion rate. This is especially true for SEOs who understand that quality signals like a high organic click-through-rate and high levels of user engagement can have an impact on where their website ranks in Google’s search results. If you’re using Google Analytics to identify web pages and blog posts which aren’t delivering a high-quality user experience, one of the metrics you’re likely looking at is Bounce Rate. Google defines... [...]

Kevin McGrath says, “Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1)... [...]

Raphael Locsin says, “If you’re reading this, then you’ve already realized that launching a website isn’t akin to opening the doors of a prime shop front on Fifth Avenue. Instead, it’s closer to waking up on a deserted island in a vast ocean. Not a living soul knows where you are and no one is coming to rescue you. The solution? Start a fire. You need to get noticed and, on the Internet, there’s nothing more visible than something of value being given away for free. In this article, we’re going to explore six types of free content that you can use to generate traffic for your... [...]