Carmelo Hannity says, “You know what you want to write about. You have the technicalities set up. Your blog is ready to go, right? Not quite. You may have considered the voice of your blog and your goals from your own perspective, but have you defined your audience? This doesn’t just mean you know that you want to write to consumers in general. Defining your targeted audience should follow a particular strategy and should drill down to the details as much as is possible. The more you can identify your audience, build a persona, and then target them, the more success you’re likely to see... [...]

Kevin Donnelly says, ““How do I drive more traffic to my online store?” That thought crosses the mind of every ecommerce entrepreneur at some point. Maybe you’ve just sunk time and effort into painstakingly setting up your store, only to open up shop and wonder where your sales are. Maybe you’ve seen steady growth over the past 6 months, but just hit a plateau. Or maybe you’ve built a million dollar business and now you’re setting your sights on your next big goal. Whether you’re trying to attract your first customer or your 10,000th customer, generating more traffic to your... [...]

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future. Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience. You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years. This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of... [...]

Ehsan Jahandarpour says, “Perhaps, if it was seven years ago I would not have been that confident to say this but in today’s competitive market, almost every entrepreneur has heard about the great influence of growth hacking framework on digital marketing strategies. Marketers often misunderstand the fact that growth hacking is about mindset, not tools. It’s very surprising to see that digital marketers spend lots of time experimenting growth marketing tools without paying attention to the growth framework. Generally, growth hacking framework composes of four important steps: Attract,... [...]

Ginny Marvin says, “Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads. Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much real estate price extensions take up on mobile. The new extension offers many advertisers the first opportunity to show pricing information for multiple products and services in their ads. It’s also the first extension that is likely to stir tough competition that will potentially drive up mobile... [...]

Stephanie LeVonne says, “Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify. From basic issues to advanced issues to factors that are largely out of your control, following is a list... [...]

Stephanie LeVonne says, “Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify From basic issues to advanced issues to factors that are largely out of your control, following is a list of... [...]

Daniel Gilbert says, “Ad testing is massively important. But you knew that already. You’ve set up all your ad groups with multiple ad copy variants. But the thing is, you don’t want to test for its own sake. You can’t just write a bunch of ads and leave them. At some point, you have to make decisions — keep the winners and lose the losers. If you keep showing losers, you’re missing valuable clicks and conversions. But if you’ve got a big account, it’s easy to lose track of all the tests going on. And if you’ve just inherited an account, you have no idea what tests were set... [...]

Gautham Bhadri says, “You’ve heard the warnings time and time again. Trying to spike your traffic numbers by investing in junk visitors from spammy websites isn’t valuable. Not only are you doing your business a disservice, but Google will lay a heavy fist down on your Search Engine Results Page (SERP) rankings. Still, getting people to your pages is hard work. If it were easy, every business would rank number one and have floods of traffic, right? That’s just not possible. Many companies I work with shy away from the traffic metric because they know it’s not easy or cheap to grow.... [...]

Jessica Cody says, “Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To nurture that 99% of people into a sale, you need to create conversions before the checkout (or pre-transactional conversion opportunities). Here are a couple of examples of conversions before the checkout: 1) Newsletter Providing your visitors with the opportunity to sign up for your email newsletter... [...]