Stephanie LeVonne says, “Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify From basic issues to advanced issues to factors that are largely out of your control, following is a list of... [...]

Daniel Gilbert says, “Ad testing is massively important. But you knew that already. You’ve set up all your ad groups with multiple ad copy variants. But the thing is, you don’t want to test for its own sake. You can’t just write a bunch of ads and leave them. At some point, you have to make decisions — keep the winners and lose the losers. If you keep showing losers, you’re missing valuable clicks and conversions. But if you’ve got a big account, it’s easy to lose track of all the tests going on. And if you’ve just inherited an account, you have no idea what tests were set... [...]

Gautham Bhadri says, “You’ve heard the warnings time and time again. Trying to spike your traffic numbers by investing in junk visitors from spammy websites isn’t valuable. Not only are you doing your business a disservice, but Google will lay a heavy fist down on your Search Engine Results Page (SERP) rankings. Still, getting people to your pages is hard work. If it were easy, every business would rank number one and have floods of traffic, right? That’s just not possible. Many companies I work with shy away from the traffic metric because they know it’s not easy or cheap to grow.... [...]

Jessica Cody says, “Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To nurture that 99% of people into a sale, you need to create conversions before the checkout (or pre-transactional conversion opportunities). Here are a couple of examples of conversions before the checkout: 1) Newsletter Providing your visitors with the opportunity to sign up for your email newsletter... [...]

Christopher Jan Benitez says, “Your content will not promote itself, which is why you need to do the legwork of promoting them to your audience. However, doing them manually will take out so much of your time, not to mention won’t guarantee that your content will be promoted as effectively. Therefore, use the tools featured below to help you hike up your content marketing efforts. 1. Serpstat Perfect for competitor research and analysis. Among the many SEO tactics, competitor research remains to be one of the most effective. Conducting a well-grounded research of the competition lets... [...]

Christopher Jan Benitez says, “Your content will not promote itself, which is why you need to do the legwork of promoting them to your audience. However, doing them manually will take out so much of your time, not to mention won’t guarantee that your content will be promoted as effectively. Therefore, use the tools featured below to help you hike up your content marketing efforts. 1. Serpstat Perfect for competitor research and analysis. Among the many SEO tactics, competitor research remains to be one of the most effective. Conducting a well-grounded research of the competition lets... [...]

Ian Harris says, “Search marketing evolves on a daily basis. The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments. From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture. Many in the industry still cling to the growth of organic as the metric to measure success but, while it’s still very important, we’re not measuring like for like when comparing... [...]

Melinda Emerson says, “No matter how much Web traffic you get, you always want more. After all, the more traffic your website receives, the more customers you have, at least in theory. But maybe you’ve struggled to get even 100 visitors a month to your website. How do other small businesses manage to attract hundreds of thousands of visitors? Below are five tips to boost your Web traffic as well as your sales. 1. Be Unlike the Competition When you search for your type of product or service, how many search results come up? Now, consider for a moment: what do you deliver on your site that... [...]

Joe Shervell says, “I specialize in getting people to click on content. Whether that content is a blog post, an interactive resource or even an infographic, my aim is to get as many people as possible to click on the content, engage with it and share it. Related: How to Create Compelling Online Content That Gets Traffic My main message here is that, generally, when you place a piece of content in strategic places online (forums/communities/social media), you increase the chance that it will be picked up by other websites. And, therefore, you increase the number of people clicking on it. In... [...]

Liz Willits says, “Imagine the perfect blog post. Your perfect blog post brings thousands of people to your site. Your audience reads it from top to bottom, gives their love in the comments and shares it on their social media profiles. An industry expert links to it in one of their blog posts. And ultimately, you see a huge spike in revenue as it brings your website and business into the spotlight. But wait, there’s more! Months after you initially published your perfect blog post, it continues to draw website visits, shares and increased revenue. Why does your perfect blog post have such... [...]