TikTok has expanded to include almost every type of content and community. In fact, with over 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. Social Media Today has made available ‘Building a TikTok Strategy That’s Right for Your Brand’ webinar on-demand. The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about: Current TikTok trends and how they impact your brand Best... [...]
Archive for the 'TikTok Marketing' Category
Social Media Examiner has published a new video ‘TikTok Video Engagement Success’. The SME team says, “Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? Learn how to make TikTok videos that engage your target audience and attract more followers.” Social Media Examiner [...]
Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. New brand suitability solutions ensure you can safely scale your TikTok advertising strategy. Adweek is hosting a webinar ‘Safely Scale Your TikTok Advertising: How to Leverage New Brand Suitability Standards’ on Wednesday, July 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear from TikTok and Zefr leaders on how global brands can take advantage of the world’s fastest-growing entertainment platform while maintaining safety and suitability. You’ll... [...]
Just like any other social media platform, TikTok uses hashtags to group content around a particular topic, making it easy for people to find videos that interest them. HubSpot has published a guide ‘Best TikTok Hashtags in 2022’ to help marketers achieve better marketing results. Erin Rodrigue says, “Hashtags have the power to expand your reach beyond your current audience. Let’s dive deeper into their benefits: 1. Provide context. For one, hashtags provide a layer of context for your TikTok videos. For instance, if you upload a video of you playing a video game, you could... [...]
TokTok continues to grow as another social media giant. With more than 1 billion monthly active users, it has created a new marketing opportunity for businesses. Search Engine Journal contributor Miranda Miller has shared 40+ TikTok statistics that digital marketers need to know. She says, “Here are a few interesting things we know about who TikTok users are and what they want: 64% of global users say they can be their true selves on TikTok. 53% of users worldwide say they trust others to be their real selves on TikTok. 56% of TikTok users say they post videos on the platform that they... [...]
Social media platforms play an important role in enabling brands and marketers to drive consumers. Respective social influencers play their part here. Search Engine Journal contributor Greg Jarboe has shared research on TikTok’s impact on consumers’ purchase journeys. He says, “TikTok users are 56% more likely to research new brands or products on the platform than on other platforms, even for bigger-ticket purchases like automotive and travel. However, these TikTok-inclusive journeys also see: 65% of users conducting more online research. 57% of users seeking more details on where... [...]
With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community. Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET. The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about: Current TikTok trends and how... [...]
Social media platforms work best when it comes to promoting your products and services. With rising number of users, TikTok brings a great marketing opportunity for everyone. Smartly has published a new e-book ‘Don’t Make Ads, Make TikToks’. The Smartly team says, “With the heightened competition and changes in consumer behavior, executing a multi-platform social strategy has become even more critical. And as 92% of consumers say they follow a brand or make a purchase after watching a TikTok, it’s clear TikTok has become a powerful player in how to engage with... [...]
With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community. Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET. The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about: Current TikTok trends and how... [...]
HubSpot has published a new video ‘TikTok vs YouTube: Which Is Better for Business?’ comparing TikTok and YouTube for business. The HubSpot team says, “TikTok vs YouTube… which one should you be using for your business? In this video we’re talking all about the similarities and differences between the two platforms when it comes to business. This video will help you decide which one is a better fit for you to start with! Make sure you’re subscribed for more weekly marketing content.” HubSpot [...]