Hootsuite has published an expert video called ‘Hootsuite’s TikTok Content Strategy’ featuring Eileen Kwok. The Hootsuite team says, “Join us as we sit down and chat with Hootsuite’s Social Marketing Coordinator as she discusses everything TikTok.” Hootsuite [...]
Archive for the 'TikTok Marketing' Category
Advertising on TikTok can help you reach a wider social media audience and promote your business. Watch Social Media Examiner’s latest episode of the Social Media Marketing podcast ‘TikTok Ad Creative That Delivers Results’ to improve your TikTok ads. Social Media Examiner [...]
This is a reminder for the Adweek webinar to be held on February 15, 2023. Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll find out: What creator commerce is and what role TikTok plays Predictions for where creator commerce will head in 2023 Implications for social media managers, affiliate marketers and other influencer marketing stakeholders.” How... [...]
As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll... [...]
When it comes to social media marketing, you need to observe the follower’s behavior. For the best result, you need to publish the content when they are likely to engage. Social Media Today has shared useful tips for TikTok publishing schedule. Andrew Hutchinson says, “Here are some key tips to help you maximize your TikTok marketing approach in 2023. Content approach The key to successful TikTok marketing is creating content that aligns with organic posts in user feeds. TikTok users are on the platform for entertainment, and they don’t have to sit through ads like they would on traditional... [...]
When it comes to social media marketing, you need to analyze the performance of your campaigns in relation to the day and time they were posted. HubSpot contributor Flori Needle has published ‘When to Post on TikTok: A Simple Guide’ sharing useful insights on the best time to post on TikTok. She says, “If you’re looking to increase your presence on the app, or you’re leveraging it for the first time, it’s essential to know when your audience is active to get the most reach. The HubSpot Blog surveyed 300+ marketers to uncover the best time to post on TikTok. Let’s... [...]
Digital Marketing Institute has published a new episode of The Ahead of the Game podcast ‘Creating Content for TikTok’ featuring Peter Shannon and Olive Maher. The DMI team says, “Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don’t know where or how to start? In this week’s episode, podcast host Will Francis meets social agency Simply Social who work around the clock to stay on top of trends for their clients. General manager Peter Shannon and Olive Maher offer advice on marketers looking... [...]
According to Shopify, Unlike other platforms, TikTok uses a unique discovery algorithm that gives every video an equal chance to go viral, regardless of how popular the content creator is. Search Engine Journal contributor Donna Almonte has published an article featuring five TikTok trends. She says, “Here are the top 5 TikTok trends this Winter to inspire your next viral video. Trend #1: Microwave Popcorn “It’s Corn” is so last season. This fresh trend involves pairing the “Microwave Popcorn” sound clip with a simple tutorial, usually something that should be obvious to the audience. While... [...]
Semrush has published a new video ‘Understanding TikTok SEO’ featuring Brian Dean and Lidia Infante. In this video, Lidia explains why TikTok is so user-friendly when it comes to search queries and how the platform understands user behaviors. Semrush [...]
Digital Marketing Depot has published a new report ‘Insights into the Tik Tok Audience’. The DMD team says, “Every marketer needs a POV on TikTok. Its users are highly engaged and overwhelmingly receptive to advertising. But do TikTok ads have an impact on the path to purchase? DISQO got the answers from thousands of consumers and the results are surprising! Learn the total impact TikTok ads have on driving interest, consideration, and most importantly, their association with consumer online spending. Download DISQO’s TikTok is All That… And a Bag of Clips reports exploring... [...]