MOZ Guide to TikTok SEO
TikTok has become a fast-growing social media platform. It attracts millions of people watching short video content.
MOZ contributor Lidia Infante has published an article explaining TikTok SEO and how the TikTok algorithm works.
She says, “In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. In this article, we are going to cover the ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content.
The principles behind the TikTok algorithm
Before we dig into the algorithm’s ranking factors, a bit of background.
In 2020, TikTok’s CEO Kevin Mayer published a manifesto on the importance of transparency for tech companies, especially when it comes to their content algorithms. Mayer committed to being more open than its competitors, indirectly challenging Meta and Google.
Luckily for us marketers, TikTok has kept its promise and has some solid documentation on how their algorithm works. In this article, I will be combining that information along with secondary sources and inference based on general social media principles.”
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