’10 excellent video-embedded landing pages’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 excellent video-embedded landing pages”. Christopher Ratcliff says, “Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without. The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type... [...]