Social media advertising allows businesses to target specific audiences with tailored ads across platforms like Facebook, Instagram, and LinkedIn. It’s a cost-effective way to boost brand visibility, drive engagement, and generate leads. HubSpot contributor Kristen Baker has published an article featuring useful tips to master the basics of social media advertising. She says, “Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users? Or that there are over 2 billion monthly active Instagram users? And did you know 83% of marketers report... [...]

The holiday season is fast approaching. You need to start working on the campaigns to earn more sales this year. eMarketer is hosting a webinar ‘Unwrap Social Advertising Success for Holiday 2020’ on Wednesday, October 14, 2020, at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s Rich Lawrence, vice president, US, West, and Dylan L. Douglas, head of customer success, North America. They will share how to plan, set up, and optimize your social advertising campaigns. Join this webinar and learn: Key best practices for festive... [...]

The holiday season is fast approaching. You need to start working on the campaigns to earn more sales this year. eMarketer is hosting a webinar ‘Unwrap Social Advertising Success for Holiday 2020’ on Wednesday, October 14, 2020, at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s Rich Lawrence, vice president, US, West, and Dylan L. Douglas, head of customer success, North America. They will share how to plan, set up, and optimize your social advertising campaigns. Join this webinar and learn: Key best practices for festive... [...]

LinkedIn is considered as one of the best social networks with great advertising option for the marketers. Search Engine Journal contributor Ashley Ward has published a comprehensive guide to advertising on LinkedIn in 2019. Ward says, “In order to successfully advertise on LinkedIn, your goal needs to be one of the following: Brand awareness. Website visits. Engagement. Video views. Lead generation. Website conversions. Job applicants. The most commonly used objectives with LinkedIn advertising is lead generation, job applications, and a safe-tie between video views and website visits”. How... [...]