LinkedIn is considered as one of the best social networks with great advertising option for the marketers.

Search Engine Journal contributor Ashley Ward has published a comprehensive guide to advertising on LinkedIn in 2019.

Ward says, “In order to successfully advertise on LinkedIn, your goal needs to be one of the following:

  • Brand awareness.
  • Website visits.
  • Engagement.
  • Video views.
  • Lead generation.
  • Website conversions.
  • Job applicants.

The most commonly used objectives with LinkedIn advertising is lead generation, job applications, and a safe-tie between video views and website visits”.

How to Advertise on LinkedIn in 2019: A Beginner’s Guide

Search Engine Journal

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