Beginner’s Guide to LinkedIn Advertising in 2019
LinkedIn is considered as one of the best social networks with great advertising option for the marketers.
Search Engine Journal contributor Ashley Ward has published a comprehensive guide to advertising on LinkedIn in 2019.
Ward says, “In order to successfully advertise on LinkedIn, your goal needs to be one of the following:
- Brand awareness.
- Website visits.
- Engagement.
- Video views.
- Lead generation.
- Website conversions.
- Job applicants.
The most commonly used objectives with LinkedIn advertising is lead generation, job applications, and a safe-tie between video views and website visits”.
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