HubSpot On Mastering Basics of Social Media Advertising
Social media advertising allows businesses to target specific audiences with tailored ads across platforms like Facebook, Instagram, and LinkedIn. It’s a cost-effective way to boost brand visibility, drive engagement, and generate leads.
HubSpot contributor Kristen Baker has published an article featuring
She says, “Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users? Or that there are over 2 billion monthly active Instagram users?
And did you know 83% of marketers report that social media has increased business exposure?
These are just some of the many stats related to social media advertising that prove its impact and importance among all types of businesses.
In addition to stats supporting the effectiveness and impressive reach of social media advertising, this marketing tactic allows you to nurture your leads in real time. You can directly communicate and engage with your followers and audience on the platform to nurture and build relationships with them.”
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