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Thursday, April 18, 2024

Reminder- Zero-Clicks, SEO and AI, April 17 [Webinar]

This is a reminder for the CMI webinar to be held on April 17, 2024.  Content Marketing Institute is hosting a webinar ‘Zero-Clicks, SEO and AI’ on Wednesday, April 17, 2024, at 1.00 pm ET. The CMI team says, “Join us for a webinar that will be brimming with new ideas and insights to fuel your content strategies. We’ve compiled encore sessions from three of our most popular speakers to bring you expert advice on zero-click content, SEO strategies, and AI for content design. Plus, join us for a live Q&A at the end of each session to get all your questions answered.”. There... [...]

Zero-Clicks, SEO and AI, April 17 [Webinar]

Content Marketing Institute is hosting a webinar ‘Zero-Clicks, SEO and AI’ on Wednesday, April 17, 2024, at 1.00 pm ET. The CMI team says, “Join us for a webinar that will be brimming with new ideas and insights to fuel your content strategies. We’ve compiled encore sessions from three of our most popular speakers to bring you expert advice on zero-click content, SEO strategies, and AI for content design. Plus, join us for a live Q&A at the end of each session to get all your questions answered.”. There will be three sessions as part of the webinar: Zero-Click Content... [...]

The ins & outs of starting SEO from scratch [Podcast]

Implementing SEO (Search Engine Optimization) for business is essential for improving online visibility, attracting organic traffic, and ultimately driving growth and revenue. The latest The SERP’s Up SEO podcast episode is titled ‘The ins & outs of starting SEO from scratch’. The SERP’s Up team says, “How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using... [...]

The great balance between evergreen & trending content for SEO & beyond [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘. The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over... [...]

Are expert opinions in your content an SEO must? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization’s... [...]

How will Google’s most powerful AI, Gemini, impact SEO? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘How will Google’s most powerful AI, Gemini, impact SEO?’. The SERP’s Up team says, “Google Gemini is here but what does it mean for SEO? How does Gemini factor into Search and what does it even mean for the evolution of AI in general? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Land’s Editor-in-Chief, Danny Goodwin, to evaluate what Gemini is and might become from an SEO point of view. Plus, The Neuron’s Pete Huang takes a look at what Gemini means for the overall evolution... [...]

What SEO clients should you take on? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘What SEO clients should you take on?’. The SERP’s Up team says, “Wait, you should NOT take on every SEO client possible? Yep. Find out when does it and when does it not make sense to take on an SEO client. How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into how to decide which SEO clients to take on. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to taking on larger versus smaller clients.... [...]

Deploying JavaScript for Better SEO Performance

JavaScript for SEO is a crucial aspect of modern web development, as search engine optimization (SEO) plays a vital role in ensuring a website’s visibility and accessibility on the internet. With the increasing reliance on JavaScript for building dynamic and interactive web applications, it’s essential to optimize JavaScript code to make it search engine-friendly. HubSpot contributor Erin Pennings has published an article on how JavaScript can benefit your SEO. She says, “Most of the JavaScript used on websites, including yours and mine, won’t significantly impact SEO. The... [...]

Structured data dos and don’ts [Podcast]

Structured data refers to a standardized format for providing information about a web page’s content to search engines. It is a way of organizing and marking up data on a webpage in a format that search engines can easily understand and interpret. The latest The SERP’s Up SEO podcast episode is titled ‘Structured data dos and don’ts’. The SERP’s Up team says, “Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don’ts about implementing structured data markup and... [...]

Does Google use user behavior metrics for ranking [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEOs. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins the show to cover the Department of Justice... [...]


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