To grow your sales, it is important to get new prospects. Prospecting is the first step in the sales process that helps you to develop a database of likely customers and then systematically communicate with them for converting them from potential customer to current customer. HubSpot contributor Matthew Cook has shared 14 sales prospecting techniques to improve your sales. Cook says, “Today, most sales experts agree the best approach to sales prospecting is a combination of both inbound and outbound selling. 1. Make warm calls. Your initial contact with new prospects doesn’t have... [...]