To grow your sales, it is important to get new prospects. Prospecting is the first step in the sales process that helps you to develop a database of likely customers and then systematically communicate with them for converting them from potential customer to current customer.

HubSpot contributor Matthew Cook has shared 14 sales prospecting techniques to improve your sales.

Cook says, “Today, most sales experts agree the best approach to sales prospecting is a combination of both inbound and outbound selling.

1. Make warm calls.

Your initial contact with new prospects doesn’t have to be — and in fact, shouldn’t be — completely cold. It can be incredibly useful to warm up your prospects before making the initial contact.

You can increase your chances of a warmer reception by familiarizing the prospect with your name or your company affiliation before you make your first call or send your first email”.

Effective Sales Prospecting Techniques You Should Be Using


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