The latest ‘MarketingExperiments’ blog post is titled “Marketing Career: 3 steps to optimize your LinkedIn profile”. Daniel Burstein says, “If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. Earlier this year, LinkedIn hit the 100 million user mark, making it the fourth American social network to do so. And it’s not just the job seekers that log in — 73 of the Fortune 100 companies use LinkedIn Hiring Solutions. In other words, expect potential employers to search for you on LinkedIn. And between applying for positions... [...]

The latest ‘MarketingExperiments’ blog post is titled “Social Media Marketing: Should Facebook host your landing page?”. Daniel Burstein says, “It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. So, for example, a Toyota print ad with a contest might include Facebook.com/Toyota as the call-to-action this year when last year it was likely Toyota.com/contest. So I can see the benefit to Mark Zuckerberg for you paying good money to drive all of your traffic to his site, but... [...]

The latest ‘MarketingExperiments’ blog post is titled “Free Marketing Tools: 11 worksheets, spreadsheets, and calculators to help make your next optimization project a success”. Paul Cheney says, “Optimizing your webpages and marketing campaigns is a daunting task for any marketer. We need all the help we can get. Free help is even better (as long as it’s actually, well, helpful). So to assist our audience of marketers with daily optimization tasks, our researchers have created 11 free marketing tools over the years, and I compiled the below list. You can think of this as... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Career: Why a value proposition makes marketing “good””. Paul Cheney says, “For most of my life, I’ve held the opinion that marketing is bad. I remember meeting someone in college who said they majored in marketing and advertising. I don’t remember my exact response, but I do remember saying something along the lines of: “Oh … so you’re going to college to learn how to lie?” I was so cynical about the way marketing usually gets done that I couldn’t help but respond with self-righteous disdain”. Marketing... [...]

The latest ‘MarketingExperiments’ blog post is titled “SEO Research: Why opportunity is knocking for marketers doing SEO”. Paul Cheney says, “A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then, with the rise of Google, PPC started becoming more popular. When that happened, marketers realized that if they made keyword-specific landing pages, they achieved better results from the traffic they were paying for”. SEO Research: Why opportunity is knocking for marketers doing SEO MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “SEO Landing Pages: How your peers optimize for traffic and conversion”. Daniel Burstein says, “Every marketer is trying to find ways to tap into the traffic-generating beast that is The Google to drive conversions. Or, so I thought. You can imagine my surprise when I cracked open the new MarketingSherpa 2012 Search Marketing  Benchmark Report – SEO Edition and found that just 51% of marketers use SEO landing pages. And yet, 93% of marketers are using keyword/keyphrase research. Which tells me that marketers are... [...]

The latest ‘MarketingExperiments’ blog post is titled “SEO Landing Pages: How your peers optimize for traffic and conversion”. Daniel Burstein says, “Every marketer is trying to find ways to tap into the traffic-generating beast that is The Google to drive conversions. Or, so I thought. You can imagine my surprise when I cracked open the new MarketingSherpa 2012 Search Marketing  Benchmark Report – SEO Edition and found that just 51% of marketers use SEO landing pages. And yet, 93% of marketers are using keyword/keyphrase research. Which tells me that marketers are... [...]

The latest ‘MarketingExperiments’ blog post is titled “B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin”. Selena Bluea says, “Here’s one of the things I love about working with Dr. Flint McGlaughlin, Managing Director and CMO, MECLABS – he routinely looks at the most vexing marketing challenges and creates an entirely new paradigm; a new lens through which to approach these challenges. Take the marketing funnel for example. Flint says that the traditional view of the sales and marketing funnel is, essentially, upside down. Literally”. B2B Marketing:... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Addressing customer anxiety”. Selena Bluea says, “The first week of a new job can fill a person with anxiety. I should know, as I recently finished my first week as MECLABS’s new Junior Copy Editor. Lucky for me, any concern was answered by just a quick question or click of the mouse. The proximity (a click or call away), specificity (resources like previous articles and a company Style Guide) and intensity (“reply all” gets answers from multiple people) of each answer eased my anxiety.... [...]

The latest ‘MarketingExperiments’ blog post is titled “Converting PPC Traffic: How clarifying value generated 99.4% more conversions on a PPC landing page”. Paul Cheney says, “On Monday, we showed you two landing pages and asked you to vote for which one received the highest conversion rate in a split test. The actual test was done by Michael Aagaard, and there was a very clear winner. In today’s post, I’m going to talk about how Michael got his results. First, the test”. Converting PPC Traffic: How clarifying value generated 99.4% more conversions on a PPC landing... [...]