The latest ‘MarketingExperiments’ blog post is titled “Lead Generation Test: How adding urgency increased conversion rate by 6%”. Paul Cheney says, “Deciding what to test can be a difficult decision for marketers. Simply setting a test up and running it can be hard enough, but planning a test so that you can actually learn something adds another layer of complexity to the process. At this year’s Optimization Summit 2012, marketers from HubSpot gained the input of 280 event attendees to determine what to test on a lead generation landing page for theHubSpot All-in-One Marketing Software”. Lead... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Intuition Contest: Which homepage generated a 331% lift in conversion”. Paul Cheney says, “The homepage is the most valuable piece of real estate for any department in a company. Turf wars over who gets highlighted there, and who doesn’t, can cause a homepage to be so confusing that customers have no idea what to do when they get there. But, even when interoffice politics are not an issue, marketers are often baffled by how to best optimize the homepage when so many objectives must be communicated”. Marketing Intuition... [...]

The latest ‘MarketingExperiments’ blog post is titled “PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group”. Paul Cheney says, “A test is a great way to settle arguments. The highest-paid person in the room thinks he has a better headline? No problem. Just test it. But, to truly optimize, sometimes it helps to start a few arguments as well. Get some key people in the room, question your landing pages, question your value proposition, and let everyone (Sales, Customer Service, Product Development, Consulting Services) come up with... [...]

The latest ‘MarketingExperiments’ blog post is titled “The Ultimate Click: How to get what you pay for with pay-per-click advertising”. Paul Cheney says, “In the post, Daniel points out that search engine marketing (PPC Ads) are best utilized in communicating “the value of a click to your landing page, not to get a sale.” That is his main point. And he’s absolutely right. What he didn’t mention (probably for the sake of brevity) was the idea that”. The Ultimate Click: How to get what you pay for with pay-per-click advertising MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Test Your Marketing Intuition: Why did this treatment outperform the control by 53%?”. Paul Cheney says, “In this world, there are systems that underperform. It is a fact of life. A quick look at the world’s distribution of wealth is all anyone needs for proof of that. It happens all the time on a macro level. And when a system doesn’t just underperform but is truly broken, it usually means you need to tear it down and start from scratch. And while it may not be humanly possible to do that for the world’s economic... [...]

The latest ‘MarketingExperiments’ blog post is titled “Affiliate Site Redesign: How to drive qualified traffic to a merchant’s offer”. Paul Cheney says, “Affiliate marketers have it tough these days. So many affiliates are attracted by the promise of building a business without having to involve themselves in the details of actually filling orders. With a marketplace so saturated, it’s difficult to get any kind of ROI out of affiliate campaigns. So, how can affiliate marketers increase their ROI?”. Affiliate Site Redesign: How to drive qualified traffic to a merchant’s... [...]

The latest ‘MarketingExperiments’ blog post is titled “Test Your Marketing Intuition: Which email achieved 104% more clicks?”. Paul Cheney says, “Email marketing has come a long way since the early days before CAN-SPAM laws and double opt-in email lists. Back then, it was easy to build a list and quickly get them to your offer pages. The average email recipient wasn’t bombarded with dozens, or even hundreds, of messages every day that need sorted or deleted. Now, with email users being incredibly wary of any promotional email, most of the email we send gets deleted”. Test... [...]

The latest ‘MarketingExperiments’ blog post is titled “Affiliate Site Redesign: How to drive qualified traffic to a merchant’s offer”. Paul Cheney says, “Affiliate marketers have it tough these days. So many affiliates are attracted by the promise of building a business without having to involve themselves in the details of actually filling orders. With a marketplace so saturated, it’s difficult to get any kind of ROI out of affiliate campaigns. So, how can affiliate marketers increase their ROI? The same way a merchant would increase its ROI: by providing enough perceived... [...]

The latest ‘MarketingExperiments’ blog post is titled “Test Your Marketing Intuition: Which email achieved 104% more clicks?”. Paul Cheney says, “Email marketing has come a long way since the early days before CAN-SPAM laws and double opt-in email lists. Back then, it was easy to build a list and quickly get them to your offer pages. The average email recipient wasn’t bombarded with dozens, or even hundreds, of messages every day that need sorted or deleted. Now, with email users being incredibly wary of any promotional email, most of the email we send gets deleted”. Test... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Messaging: How your peers craft emails for conversion”. Daniel Burstein says, ““No one wakes up in the morning and says, ‘I sure hope I get a lot of great email marketing messages today.’” This was one of  Dr. Flint McGlaughlin’s more clever quips at our recent B2B Summit. And it hits close to home, because we all know how hard it is to get attention in those crowded inboxes, where your recipients are quickly sorting through messages mostly focused on deleting and unsubscribing, not diligently reading... [...]