Mobile A/B testing allows you to test different experiences within mobile apps. In this process, app users are randomly bucketed into different segments, and each is shown a different experience. PPC Hero contributor Lina Danilchik has shared seven misconceptions about the mobile A/B testing procedure. Danilchik says, “I will cover the biggest mistakes and misleading conclusions in mobile app A/B testing, knowledge of which will help you achieve success.  1.  Finishing an experiment before you get the right amount of traffic This is... [...]