A sales letter has to be sharp and persuasive. It should be able to help you grow your business. Copyblogger founder Brian Clark has published an article ‘The Greatest Sales Letter of All Time’. He says, “The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times. Here’s how it starts: Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike,... [...]