The Greatest Sales Letter of All Time [Copyblogger]
A sales letter has to be sharp and persuasive. It should be able to help you grow your business.
Copyblogger founder Brian Clark has published an article ‘The Greatest Sales Letter of All Time’.
He says, “The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times.
Here’s how it starts:
Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.
Recently, these two men returned to college for their 25th reunion.”
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