The Google Marketing Platform Essentials team has published a new video offering the Google Marketing Platform demo. Chris Choi, sales engineer for Google Marketing Platform shows how you can easily navigate all your Google Marketing Platform products through the Platform Home screen.  [...]

Google Marketing Platform has published a new guide ‘Meeting the data challenge with Google Marketing Platform and Google Cloud’. The GMP team says, “The consumer journey is becoming increasingly complicated. People are changing the way they purchase goods and services compared to just a year ago. The technology that marketers are using to keep up with changing consumer behavior is getting more complicated as well. Google Marketing Platform brings together advertising and analytics, but as more new tools emerge to help marketers measure their users’ journeys, even advanced practitioners... [...]

Christian Ashlock, Head of Marketing, Google Marketing Platform has published an article ‘Be ready for 2021 with Google Marketing Platform’ to help you explore how you can improve your marketing in 2021 with the Google Marketing Platform. He says, “This year has taught us that it can be hard to predict what the future has in store. As we approach 2021, it’s a good time to think about how your business can prepare for whatever comes next. Here are five ways Google Marketing Platform can help you respond to changing consumer behavior and improve the ROI of your campaigns. Prepare... [...]