Google Marketing Platform – How to Use it in 2021
Christian Ashlock, Head of Marketing, Google Marketing Platform has published an article ‘Be ready for 2021 with Google Marketing Platform’ to help you explore how you can improve your marketing in 2021 with the Google Marketing Platform.
He says, “This year has taught us that it can be hard to predict what the future has in store. As we approach 2021, it’s a good time to think about how your business can prepare for whatever comes next. Here are five ways Google Marketing Platform can help you respond to changing consumer behavior and improve the ROI of your campaigns.
Prepare for the future of measurement with the new Google Analytics
With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are critical. To help you get the essential insights you need for the future, we introduced the new Google Analytics. It has machine learning at its core to automatically surface helpful insights and gives you a better understanding of your customers across devices and platforms”.
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