Why Google Discover Traffic Goes Away [Explained]

With Discover, you can get updates for your interests, like your favorite sports team or news site, without searching for them. You can choose the types of updates you want to see in Discover in the Google app or when you’re browsing the web on your phone. Search Engine Journal’s Roger Montti has published an article citing Google’s John Mueller on why Google Discover traffic goes away. He says, “The key to understanding Google Discover is understanding that the traffic sent by Discover is dependent on how well a website’s content matches user interest in a topic. So it’s... [...]