With Discover, you can get updates for your interests, like your favorite sports team or news site, without searching for them. You can choose the types of updates you want to see in Discover in the Google app or when you’re browsing the web on your phone.

Search Engine Journal’s Roger Montti has published an article citing Google’s John Mueller on why Google Discover traffic goes away.

He says, “The key to understanding Google Discover is understanding that the traffic sent by Discover is dependent on how well a website’s content matches user interest in a topic.

So it’s important to clearly communicate what a web page is about from within the title tag and headings so that Google can understand what the page is about and match it to users interested in that specific kind of content.

John Mueller first clarified that he could not comment specifically about the persons website since he didn’t know it and thus his answer would be more general.”

Why Google Discover Traffic Goes Away

Search Engine Journal

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