Guide to Cross-Channel Remarketing Campaigns [Guide]

Cross-channel remarketing is a process of sending strategic communications across multiple channels to people who have previously interacted with your brand based on their actions. Search Engine Journal contributor Brian Frederick has published ‘Cross-Channel Remarketing Campaigns: A Complete Guide’. Citing the advantages of cross-channel remarketing, he says, “There are several advantages to using cross-channel remarketing. First, it lets you create and implement a more comprehensive and consistent message, which leads to more seamless brand impressions. It breaks down silos... [...]